Senior Trade Marketing Specialist

Role Overview

DIAG is looking for a hands-on Senior Trade Marketing Specialist to plan and execute trade marketing initiatives across our branch network, consumer touchpoints, healthcare partners, and B2B channels.

The role will focus 70% on B2C trade marketing to drive patient traffic, leads, bookings, and revenue at DIAG locations, and 30% on B2B marketing to support hospitals, clinics, doctors, corporate partners, and business development activities.

Key Responsibilities

B2C Trade Marketing – 70%

• Develop and execute trade marketing plans for DIAG branches, local activations, promotions, and seasonal campaigns.
• Drive patient traffic, walk-ins, leads, bookings, and revenue through hyperlocal marketing initiatives.
• Manage POSM development and deployment, including standees, posters, leaflets, digital screens, branch branding, and promotional materials.
• Work with Operations, Sales, CX, and branch teams to ensure campaigns are executed correctly and on time.
• Plan branch activations, health consultation booths, community events, mall activations, and partner promotions.
• Identify underperforming locations and propose actions to improve traffic and revenue.
• Conduct regular branch visits to review visibility, execution quality, customer journey, and competitor activities.
• Track campaign results, promotion redemption, footfall, leads, conversion, revenue, and ROI.

B2B Trade Marketing – 30%

• Support marketing initiatives for hospitals, clinics, doctors, corporate clients, and healthcare partners.
• Develop B2B sales materials, service brochures, event materials, partner toolkits, and presentations.
• Support medical seminars, doctor events, partner conferences, and corporate health-check activities.
• Work with Business Development and Sales teams to develop partner-specific campaigns and lead-generation activities.
• Coordinate B2B landing pages, content, email materials, and promotional communication.
• Ensure consistent DIAG branding across all B2B touchpoints.

Planning & Collaboration

• Build monthly and quarterly trade marketing plans aligned with commercial priorities.
• Manage agencies, suppliers, printers, event partners, and production vendors.
• Control project timelines, budgets, quotations, and campaign documentation.
• Work closely with Brand, Digital, Sales, Operations, Medical, CX, Finance, and Procurement teams.
• Provide regular performance reports with insights and recommended actions.

Requirements

• 3–5 years of experience in Trade Marketing, Retail Marketing, Shopper Marketing, Activation, or B2B Marketing.
• Experience in healthcare, pharmacy, retail, FMCG, consumer services, or chain-store businesses is preferred.
• Strong experience in branch activation, POSM, event execution, and promotional campaigns.
• Able to manage multiple locations, suppliers, timelines, and stakeholders.
• Strong analytical, project-management, and problem-solving skills.
• Comfortable using data to evaluate traffic, leads, conversion, revenue, and ROI.
• Hands-on, proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Good Vietnamese communication skills; working English is an advantage.
• Experience using AI tools for planning, reporting, content, or workflow optimisation is a plus.

Key KPIs

• Branch traffic, leads, bookings, and revenue growth.
• Campaign conversion and promotion redemption.
• Performance of local activations and branch marketing programs.
• POSM deployment quality and on-time execution.
• B2B leads, partner engagement, and event performance.
• Budget efficiency and campaign ROI.
• Quality and timeliness of cross-functional execution.

Working time:

• Monday to Friday: 09:00 AM – 18:00 PM

Benefits:

• Tet-allowance
• Full social, health, and unemployment insurance contributions in accordance with Vietnamese labor law, effective from the probation period, with 100% salary paid during probation.
• Premium healthcare insurance package for employees.
• Professional, dynamic, and data-driven working environment with opportunities for learning and career development.

Salary: 18m-25m gross