Role Overview
We are looking for a Strategic Planner with 3+ years of experience in brand and communication strategy at global agencies. The role requires a mix of analytical thinking, cultural sensitivity, and creativity to uncover insights, inspire big ideas, and ensure impactful execution.
Key Responsibilities
- Strategy Development: Build brand and communication strategies from inspiration to execution, ensuring alignment with client business objectives.
- Insight Generation: Research markets, consumers, and competitors; analyze business and cultural trends to uncover actionable insights.
- Briefing & Guidance: Craft inspiring, clear, and persuasive creative briefs; brief and collaborate with creative teams to translate strategy into big ideas.
- Research & Tools: Recommend, design, and apply research methodologies; leverage agency planning tools to map customer journeys, define opportunities, and set KPIs.
- Client Engagement: Represent the voice of the consumer in client discussions; present strategy and research findings with clarity and conviction.
- Cross-team Collaboration: Partner with account, creative, and media teams to guide idea development and ensure integration across channels.
- Campaign Alignment & Evaluation: Oversee execution to ensure creative outputs remain true to strategic intent; measure and evaluate effectiveness for continuous improvement.
- Daily Planning Duties: Manage day-to-day planning activities, supporting both existing accounts and new business pitches.
Qualifications
- 3+ years of experience in strategic planning, brand strategy, or related roles at a global or leading
- local agency.
- BA degree in Marketing, Communications, Journalism, Foreign Language, Foreign Trade, Business Administration
- Strong understanding of branding, communications, and integrated campaigns across digital and traditional channels.
- Solid research and analytical skills ability to turn data into compelling insights and frameworks.
- Excellent communication, presentation, and storytelling skills in both English and Vietnamese.
- Collaborative, curious, and resourceful, with a passion for ideas that connect brands and culture.
Nice to Have
- Experience across diverse industries such as FMCG, tech, lifestyle, or luxury.
- Familiarity with cultural trends and youth insights in Vietnam.
- Ability to handle multiple accounts with tight timelines while keeping strategic clarity.
GENERAL INFORMATION
Daehong Communications Vietnam belongs to Daehong Communications. INC (South Korea) - the Agency of LOTTE Group. In Korea, Daehong Communications ranks at top 4 among agencies in terms of scale and revenue, with branches in China, Indonesia and Vietnam. Daehong Communications Vietnam was established in August 2015, based in Hanoi with an office in Ho Chi Minh city. Our clients include LOTTE Group, Lotteria, LocknLock, Paldo Koreno, Lotte C&F, Lotte Chocolat, PEPERO, Lotte Coralis, Korea
Tourism Organization Vietnam, aT (I like K-Food) among others.
BENEFIT
- Salary: Negotiable, based on qualifications and experience
- 13th salary, Profit incentive, Health Insurance
- Friendly and professional working environment
