Senior Sales Manager

Media Sales – Vietnam

Ho Chi Minh City, Vietnam

About Xapads Media

Xapads Media is a media and technology partner working with brands and agencies to deliver effective, data-driven outcomes across a complex and evolving digital landscape.

By bringing together media, data, and technology, we support planning, activation, and optimization across formats and markets. Our approach combines reliable data, strong partner integrations, and consistent execution—enabling clients to make informed decisions and understand how their media investments are performing.

We focus on clarity, accountability, and measurable impact, helping clients navigate complexity, identify opportunities, and drive sustained growth.

For more information, visit https://www.xapads.com

Role Summary and Impact

We are looking for a Media Sales professional to drive branding-led digital advertising growth in the Vietnam market.

This role will focus on building new business opportunities, expanding relationships with advertisers and media agencies, and delivering brand-focused digital solutions, supported by performance capabilities where required.

You will be responsible for managing key client relationships, driving revenue, and positioning Xapads branding and integrated media capabilities within the local ecosystem.

The ideal candidate brings strong market knowledge, a proven sales track record, and the ability to translate client needs into customised, outcome-driven branding solutions.

What Makes This Role Interesting-

• Opportunity to build and scale business in a high-growth market
• Ownership of client relationships and revenue for Vietnam
• Exposure to branding and integrated campaigns across global brands and agencies
• Direct collaboration with regional leadership and cross-market teams
• Ability to shape go-to-market strategy in a developing ecosystem

Role Responsibilities-

Business Development & Sales

• Identify and onboard new advertisers and media agencies for branding-led digital campaigns

Client & Agency Relationships

• Develop and manage relationships with key clients and agency partners in Vietnam
• Strengthen existing partnerships while expanding into new accounts

Revenue Ownership & Growth

• Own and manage revenue targets for the Vietnam market
• Drive consistent growth through new business acquisition and account expansion

Solution Selling & Campaign Strategy

• Understand client objectives and develop customised branding-first proposals (supported by performance where required)
• Present strategic recommendations and campaign ideas aligned with client KPIs

Market Intelligence & Planning

• Apply a metrics-driven approach to business planning and execution
• Track market trends, competitor activity, and client needs to refine sales strategy

Cross-functional Collaboration

• Work closely with internal teams across operations, supply, and product to ensure campaign delivery and client satisfaction
• Align with regional leadership on growth objectives and market strategy

Skills and Experience

• 7+ years of experience in digital media sales (branding-heavy)
• Proven track record of managing the full sales cycle—from prospecting to closure
• Strong network within the Vietnam digital ecosystem (brands, agencies, partners)
• Experience building and scaling a client base from the ground up
• Strong expertise in branding solutions with working knowledge of performance models
• Excellent communication, negotiation, and relationship management skills
• Demonstrated ability to meet or exceed revenue targets consistently

Preferred Qualifications

• Postgraduate degree in Marketing, Advertising, or a related field
• Experience working in AdTech or branding-led digital environments
• Exposure to cross-market or regional sales roles

Work Model (Important)

• This is a field-driven role in Ho Chi Minh City
• Xapads does not operate a physical office in Vietnam
• Candidates are expected to work from agency offices, client locations, and professional workspaces
• This is not a work-from-home role and requires active presence within the local agency ecosystem

Life at Xapads Media

At Xapads Media, we place a strong emphasis on employee growth and continuous development. Individuals are encouraged to build expertise, take ownership of their work, and explore areas that align with their interests over time.

Our culture supports collaboration, knowledge sharing, and open communication. Teams engage in ongoing discussions, exchange ideas, and contribute to broader conversations across the business, creating opportunities for learning and thought development.

We also value moments that bring teams together—recognising achievements, sharing progress, and building a sense of collective momentum.

Xapads Media is committed to creating an inclusive environment where individuals are treated fairly and have equal access to opportunities for growth and development.

Equal Opportunity

Xapads Media is an equal opportunity employer. We are committed to fostering a culture of respect where everyone has equal access to opportunities and can grow in their careers.