About Sembcorp
Sembcorp is a leading energy and urban solutions provider headquartered in Singapore. Led by its purpose to drive energy transition, Sembcorp delivers sustainable energy solutions and urban developments by leveraging its sector expertise and global track record.
Join Integrated Urban Solutions
Play a role in building smart and sustainable cities! With over 30 years of experience, we transform raw land into thriving developments across Vietnam, Indonesia, and China. As a key growth engine, our Integrated Urban Solutions segment strives to be Asia's fastest-growing industrial solutions provider. By delivering efficient energy solutions and pioneering innovative water resource management, we enable the growth of vibrant, future-ready communities.
Job Description
The Marketing Manager is responsible for planning and executing marketing initiatives that support leasing activities, strengthen the market positioning of the company's industrial portfolio, and enhance engagement with potential tenants and industry stakeholders.
The role works closely with the Leasing team to develop marketing materials, organize tenant and agency engagement initiatives, and implement targeted campaigns that generate business opportunities for the company's industrial products.
Key Responsibilities
- Marketing Strategy & Planning
- Develop and implement marketing strategies to support leasing objectives and portfolio visibility.
- Prepare annual marketing plans aligned with business priorities and leasing targets.
- Conduct market and competitor research to identify tenant demand, industry trends, and emerging sectors.
- Leasing Support & Tenant Outreach
- Work closely with the Leasing team to support tenant acquisition and lead generation initiatives.
- Assist in promoting available properties to potential tenants through targeted marketing initiatives.
- Support agency engagement and maintain relationships with industrial property agencies and consultants.
- Marketing Campaigns & Promotion
- Plan and execute marketing campaigns to promote industrial projects.
- Coordinate promotional activities across digital platforms, industry channels, and property marketing platforms.
- Ensure consistent messaging and brand representation across marketing communications
- Events & Industry Engagement
- Organize marketing and networking events to support leasing and strengthen tenant relationships, including tenant appreciation events, project showcases, industry networking events, agency engagement activities
- Coordinate event logistics, content development, and external vendors.
- Ensure events contribute to market awareness and tenant engagement.
- Creative Production & Marketing Materials
- Manage the development and production of marketing collateral including flyers, project presentations, videos and promotional materials, property photography and visuals, on-site marketing materials and signage
- Coordinate with external agencies, designers, and production vendors to ensure quality and timely delivery.
- Budget Management
- Prepare and manage the marketing budget.
- Monitor marketing expenditures and ensure efficient use of resources.
- Manage vendors and suppliers, including quotation comparison and contract coordination.
- Market Intelligence & Reporting
- Track marketing activities, leads, and campaign outcomes.
- Provide insights on market trends, tenant demand, and competitor positioning.
- Prepare marketing reports and recommendations to support leasing strategies.
- Cross‑Functional Collaboration
- Work closely with Leasing, Investment, Development, and Property Management teams to ensure marketing initiatives align with business priorities and project timelines.
- Other Tasks
- Perform other marketing-related duties as assigned by management
Qualifications
- Bachelor's degree in Marketing, Business Administration, Real Estate, or related field.
- Minimum 7–10 years of experience in marketing, preferably in real estate, industrial property, or B2B sectors.
- Experience supporting sales or leasing activities in a commercial environment.
- Strong project management and event management skills.
- Excellent communication and stakeholder management abilities.
- Good understanding of Vietnam's industrial and logistics property market is an advantage
Our Culture at Sembcorp
At Sembcorp, our culture is shaped by a strong set of shared behaviours that guide the way we work and uphold our commitment to driving the energy transition.
We foster an institution-first mindset, where the success of Sembcorp takes precedence over individual interests. Collaboration is at the heart of what we do, as we work seamlessly across markets, businesses, and functions to achieve our goals together. Accountability is a core principle, ensuring that we take ownership of our commitments and deliver on them with integrity and excellence. These values define who we are and create a workplace where our people can thrive while making a meaningful impact on driving energy transition.
Join us in making a real impact!
