Senior Planner

Happiness Saigon is hiring a Senior Strategic Planner

STOP SEARCHING, YOU JUST FOUND HAPPINESS.

Right here. We are Happiness Saigon.

Yes, we named our company Happiness.

Why We believe Happiness is the ultimate rebellion. Against negativity. Against impossibilities.

Let us introduce ourselves. We are an award-winning creative consultancy agency based in Saigon, operating for partners in Vietnam and across Asia.

You'll find Happiness in knowing we won:

• Top 3 of Agency of the Year in Vietnam for the 9th time in a row
• 1 x GOLD Independent Agency of the Year Vietnam and 1 in 2024, at Campaign Asia
• 1 X SILVER Independent Agency of the Year Vietnam and 1 X BRONZE Creative Agency of the Year Viet Nam in 2025, at Campaign Asia

Some people spend a lifetime looking for happiness. You found it.

This Senior Strategic Planner job might be for YOU, if:

You Have:

• 5+ years of experience in communications planning, brand planning, digital strategy, or social planning.
• Proven experience in executing integrated advertising campaigns across various media channels, with a track record of demonstrating their impact on brand performance.
• Strong interpersonal, verbal, and written communication skills.
• Exceptional organizational and detail-oriented mindset to manage multiple campaigns simultaneously.
• The ability to work under pressure and meet tight deadlines, ensuring high-quality deliverables.

You're Good At:

1. Planning & Strategy Management

• Strategic planning: Partnering with the Strategy Director to ensure alignment with the client's goals.
• Overseeing execution: Monitor campaign progress to ensure all plans stay on track, making real-time adjustments to optimize performance and align with the intended direction.
• Collaborating with cross-functional teams: Work closely with Creative and Media leads.
• Client interaction: Engage in client briefing sessions and regularly communicate campaign insights.

2. Campaign Analysis & Optimization

• Data-driven insights: Analyze campaign metrics and performance, optimize communication strategies and overall effectiveness.
• Understanding consumer behavior: Demonstrate a strong understanding of consumer trends, behaviors, and relevant media channels
• Evaluating campaign performance: Continuously assess the impact of campaigns, utilizing findings to adjust strategies and make informed, smarter decisions for future initiatives.

3. Creative Brief Development

• Turning insights into action: Convert research findings and client input into clear, inspiring creative briefs that align with the strategy, driving the creative team to produce innovative work.
• Market research: Conduct in-depth research, gathering industry insights, analyzing competitors, and understanding market trends to ensure campaigns resonate with the target audience.

You're Extra Awesome At:

• Digital, Social & Emerging Technologies: Showcasing a deep understanding of the latest trends in digital, social, and emerging platforms.
• Guiding junior team members: Provide mentorship to junior planners

But also, in knowing that awards are part of the journey, not the destination.

SO, HOW WOULD THIS ACTUALLY MAKE YOU HAPPY

Of course, you're looking through all these job descriptions to find something that'll make you truly happy. Right

Well, we believe in doing everything to make people happy.

Because happy people make great work, and great work is what makes people happy.

So, here's your Happiness checklist to be a part of our pool of talents:

• Work together with an unconditionally inclusive and diverse team of 90+ happy people
• Enjoy a competitive salary under clear contractual terms
• A work-from-anywhere option, applying our 100% Freedom 200% Responsibility policy
• Work in a positive environment that cares about your growth, health, mental well-being, and with a work smart vs work hard ambition
• Work with a team of people who are good (good human beings) and good (professional, and the best at what they do
• A chance to be your most creative, happy self.

So, are you ready to join the amazing team of Happiness Angels

Whether you are fresh out of art school or growing a beard, make sure we can see where you picked up your superpowers in your CV at [Confidential Information].