Senior Marketing Executive

Surrey Hills Grocer is an expanding brand that aims to be the most authentic Australian destination grocer by bringing honest-to-good, fine, fresh products. Inspired by the harsh terrains of Australia, we strive to bring you the best produce and offer everyone a taste of warm Australian hospitality.

On top of the Australian cafe and restaurant concept, we also have Spanish, Taiwanese and Japanese restaurant concepts.

Key Roles & Responsibilities :

Marketing Leadership & Campaign Execution

. Provide day-to-day leadership and guidance to the marketing team across campaign planning, execution, and optimisation.

. Oversee the development of integrated marketing campaigns, including campaign mechanics, creative direction, and timelines.

. Work closely with designers and digital specialists to ensure brand consistency across graphics, content, and campaign assets.

. Support and drive digital marketing initiatives across paid, owned, and earned channels to increase brand awareness and footfall to outlets.

Internal & External Partnership Management

. Collaborate cross-functionally with internal teams including Finance and Operations to ensure marketing campaigns are commercially viable and operationally executable.

. Establish, manage, and grow strategic external partnerships with:

. Large database and membership organisations (e.g. KrisFlyer, SAFRA, Grab, food delivery platforms, and similar partners)

. Conceptualise and execute joint marketing initiatives with partners to drive customer acquisition, engagement, and in-store traffic across Surrey Hills Grocer Group's outlets.

Marketing Reporting & Performance Analysis

. Prepare and deliver timely marketing reports to management, covering campaign performance, key metrics, and insights.

. Analyse marketing data and results to evaluate ROI, identify trends, and recommend actionable improvements.

. Support management with data-driven insights to enable timely and informed business decisions.

Community Management & Social Media Engagement

. Manage and grow Surrey Hills Grocer Group's social media presence across Facebook, Instagram, TikTok, and Xiaohongshu.

. Oversee day-to-day community management, including content publishing, comment moderation, and customer engagement.

. Work with internal and external stakeholders to create engaging, on-brand content that resonates with target audiences.

. Monitor social media trends and audience feedback to continuously refine content and engagement strategies.

Requirement :

• Minimum 3 years of relevant marketing experience

• Proven experience in planning and executing marketing campaigns (online and/or offline)

• Exposure to brand, digital, or performance marketing preferred