About the Role
We are looking for a Senior Manager, Growth to support the Head of Growth in building a deep understanding of our users and driving profitable, sustainable platform growth.
Your mission is to help the Head of Growth own cohorts, CLV/CAC, payback, personas, and growth products such as subscription (beOne), loyalty, referrals, and cross-sell.
You will be the analytical and execution right hand to the Head of Growth: turning data into insight, and insight into experiments and product features.
Key Responsibilities
1. Cohorts, CLV & Payback Analytics
- Build and maintain cohort dashboards by acquisition month, city, vertical, and channel.
- Support development and refinement of CLV, CAC, and payback models.
- Track CLV/CAC and payback vs targets; highlight problem segments and hero segments.
2. Personas & Demand Strategy Support
- Work with Head of Growth to create and update persona packs per key city/vertical.
- Provide data-backed insights on which segments/geos deliver the best CLV and retention.
- Prepare materials for Growth Council and planning: where to lean in, where to pull back.
3. Growth Products & Loops
- Act as day-to-day PM support for growth products: subscription (beOne), loyalty, referrals, cross-sell modules.
- Work with Product, Design and Engineering on requirement clarification, success metrics, and experiment design.
- Track and report the impact of each growth feature on CLV, retention, and cross-vertical usage.
4. Experimentation & Governance
- Maintain a registry of growth experiments across product + marketing.
- Support the Head of Growth in running the Growth Council (agenda, data, decisions, follow-ups).
- Work closely with Marketing and Marketplace to ensure campaigns and promos follow CLV/CAC/payback guardrails.
What Success Looks Like
- The company has a clear, shared view of CLV, CAC, and payback by segment and channel.
- Growth decisions (campaigns, promos, product features) visibly improve retention and CLV, not just short-term GMV.
- Growth products (subscriptions, loyalty, referrals) have clear metrics and measurable uplift.
- Head of Growth can rely on you for clean analysis, clear recommendations, and strong follow-through.
Requirements:
- 48+ years in growth, product, analytics, strategy, consulting, or data-driven marketing.
- Experience in consumer tech, marketplaces, e-commerce, fintech, or loyalty/subscription is a plus.
- Strong analytical and quantitative skills; familiar with cohort analysis and unit economics.
- Able to work closely with Product, Marketing, and BI.
- Strong communication skills: can present complex ideas simply to non-data stakeholders.
Nice-to-Haves
- Hands-on experience with SQL/BI tools.
- Experience owning or supporting referral, loyalty, or subscription initiatives.
- Experience designing and interpreting A/B tests across product and marketing.
