I. Role overview
Be the engine room of Tiki's digital growth. Your primary mission is to manage and relentlessly optimize high-scale performance campaigns across Google, Meta, and other key networks. You will play a pivotal role in driving App Growth—from acquisition (installs) to first-purchase conversion—ensuring every VND of our multi-billion budget delivers maximum impact.
II. Responsibilities
Performance Campaign Management:
- Direct ownership of end-to-end setup, monitoring, and optimization for Google Ads (UAC, Search, Shopping) and Meta Ads (Advantage+ App Campaigns, Catalog Ads).
- Drive high-volume App Install campaigns with a focus on post-install quality, ensuring users move from download to active buyer.
- Manage daily bidding strategies and budget pacing to hit aggressive KPI targets (CPI, CAC, ROAS).
Deep-dive Optimization:
- Design and execute structured tests for creatives, landing pages, and audience segments to identify high-performing growth levers.
- Partner with the BI (data) team & Tech team to analyze the full user journey, identifying friction points and optimizing the path to conversion.
- Work closely with the Creative team to provide data-backed insights, ensuring ad assets are tailored for high engagement and conversion.
Technical & Data Excellence:
- Ensure seamless tracking through Inhouse tracking, MMP and GTM to maintain 100% data integrity for App and Web events.
- Build and maintain automated dashboards to provide real-time visibility into campaign performance and ROI.
- Stay ahead of platform algorithm changes (Google/Meta updates) and industry trends to maintain Tiki's competitive edge.
III. Requirements
- 3+ years of hands-on experience in Performance Marketing (Agency or In-house). Experience in E-commerce or App-first businesses is a major plus.
- Advanced proficiency command of Google Ads Manager, Meta Ads Manager, and TikTok Ads.
- Proven experience in scaling App Install campaigns and working with Mobile Measurement Platforms (MMP) like Appsflyer or Adjust.
- Strong data-sense—ability to crunch numbers in Excel/SQL and turn them into actionable optimization tactics.
- A get-it-done attitude with high attention to detail and the ability to work under pressure during Mega Sale days
