Senior SFE Executive

Job Summary:

• Responsible for ensuring effective sales execution planning and monitoring to create differentiation and value for the market.
• Work cross-functionally to design, deploy, and track incentive schemes that motivate the salesforce and align with business strategies.
• Drive data-based analysis to understand real sales issues and provide recommendations for improvement.
• Lead sales/non-sales engagement initiatives to connect the back office with frontline sales, boosting execution and motivation across teams.
• Leverage digital and AI tools to streamline reporting workflows and elevate execution quality.

Prioritized Responsibilities:

• Monitor SFE KPIs (GREEN/RED/GOLD), performance analysis, and propose action plans for regional/channel teams.
• Build, deploy, and track incentive schemes (monthly & special) for salesforce and supporting functions; ensure clear communication and engagement.
• Manage end-to-end reporting processes: incentive accrual, turnover, KPI dashboards, and result analysis with actionable insights.
• Organize and execute sales/non-sales engagement programs with creativity and innovation; present clearly and confidently to senior leaders, cross-functional teams, and salesforce.
• Collaborate with cross-functional teams (Sales, Marketing, Finance, HR, RTM) to co-develop solutions, drive alignment, and apply AI/automation tools to simplify recurring tasks.

Requirements:

• University / Bachelor's Degree
• 4+ years (FMCG experience preferred)in Commercial / Sales / Sales Operations / SFE
• Power BI / SQL basics are a plus.

Core Competencies:

• Market Insight & Commercial Awareness — understanding of FMCG sales, distribution, and trade channels.

• Analytical Thinking & Problem Solving — turning sales data into clear actions and recommendations.

• Project Management & Coordination — managing multiple incentive schemes and engagement programs in parallel.

• Financial Acumen & Incentive Scheme Understanding — designing schemes that balance motivation and cost.

• Creativity & Innovation — bringing fresh ideas to sales/non-sales engagement programs and reporting formats.

Communication & Presentation:

• Confident, articulate communicator with strong stage presence — comfortable presenting to leaders, regional managers, and large audiences (sales meetings, sales engagement days, sales briefings).

• Strong storytelling skills — able to translate complex KPI data into clear, persuasive narratives that drive action.

• Multi-level stakeholder management across functions, regional teams, and frontline salesforce.

• Good English communication skills (verbal and written).

Digital, AI & Automation:

• Advanced Excel and PowerPoint; working knowledge of Power BI and Canva.

• Proficient user of AI tools for daily work — analysis, content creation, communication drafting, and ideation; understands prompt engineering basics.

• Automation mindset — able to identify repetitive tasks and propose simpler/automated workflows.

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Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation. If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us via email [Confidential Information] at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.