Senior Country Officer, Vietnam (Student Recruitment) supporting the University of Melbourne

Role/Title: Senior Country Officer, Vietnam – supporting University of Melbourne

Location: Hanoi/ Ho Chi Minh City, Vietnam

About Us

Acumen, established in 2008 under the Sannam S4 Group umbrella, is a premier internationalization partner for educational institutions worldwide. Originating in India, we have expanded our services across Asia, North America, and beyond, providing comprehensive support to universities and organizations embarking on their global journeys.

Our Mission and Approach

Driven by research and rich data insights, Acumen offers innovative solutions tailored to the unique needs of each partner. Our end-to-end services empower educational institutions to establish and enhance their international presence, ensuring they receive trusted guidance and expertise at every step.

Global Reach and Services

With a strong presence in India, South and Southeast Asia, and North America, Acumen delivers excellence in education consulting, advisory, and implementation. Our services include in-country representation, high school engagement, agent management, enrollment services, and strategic consulting, all designed to help institutions thrive in today's competitive international education landscape.

The Opportunity

We are seeking a professional to join the Acumen team to provide full-time support to one of our prestigious higher education clients, University of Melbourne*, to support the University's student recruitment and engagement activities in the Vietnam market.

*University of Melbourne

Established in 1853, the University of Melbourne is a leading international university with a tradition of excellence in teaching and research. A third of the University's students are international students and University staff have networks across the world. The main campus in the heart of Melbourne is recognised as the hub of Australia's premier knowledge precinct. The University includes nine faculties, world-leading research institutes and a wide range of knowledge-based industries. Currently ranked as the top university in Australia, the University of Melbourne is at the forefront of higher education in the Asia-Pacific region and the world.

The University of Melbourne employs people of outstanding calibre and offers a unique environment where staff are valued and rewarded. Find out more about the University's strategy, Advancing Melbourne, at https://about.unimelb.edu.au/strategy/advancing-melbourne

Role Summary:

Working within the parameters of the University of Melbourne's Vietnam Market Action Plan and broader international diversification plan and under the guidance of the Country Manager (Vietnam), the position involves developing, maintaining, and reviewing a strong in-country presence for the University.

A dynamic, motivated individual with the highest-order communication, organisational, and interpersonal skills is required to lead and support recruitment and engagement activities managed by the University of Melbourne Vietnam office. These activities include University profiling, student recruitment, alumni support, and stakeholder relationship management. Some administrative duties are also required.

A significant part of this role focuses on facilitating and attending student recruitment activities, including education exhibitions, information seminars, webinars, interview programs, school visits, supporting current University activities across Vietnam, relationships with third parties, and managing data and marketing collateral.

To succeed, the Senior Country Officer requires knowledge of the University of Melbourne student experience and the capacity to engage with prospective students and their families effectively.

Key Responsibilities:

• Deputise and act as the second-in-command to the Country Manager (Vietnam) as required.
• Proactively contribute to the development and implementation of the Vietnam Market Action Plan.
• Coordinate University profiling, engagement and student recruitment activities, and support alumni activities, delivered in Vietnam.
• Coordinate and represent the University at profiling events in eastern Vietnam, including in key recruitment regions (Ho Chi Minh City, Hanoi, Da Nang) and other areas as required.
• Initiate and ensure delivery of follow-up activities for conversion of leads to applicants, and offer holders to acceptances.
• Take ownership of projects as required to support achievement of the Vietnam Market Action Plan.
• Work with a continuous improvement mindset to make recommendations and improvements to the recruitment, application, and onboarding experience of prospective students, including monitoring and reporting on the effectiveness of recruitment activities.
• Adhere to process and policies for the use of the OneCRM and keep contact databases for prospective students up-to-date.
• Maintain effective working relationships with Melbourne-based colleagues to ensure a seamless application experience for future students. Internal stakeholders, include Admissions, Divisional Group, Scholarships, Chancellery, and Communications and Marketing (C&M) team colleagues.
• Support University staff visits for student recruitment, engagement, and alumni events as required.
• Support the preparation of promotional material for student recruitment events including by working closely with the C&M team and the Country Manager.
• Demonstrate commitment to a positive and professional work environment that fosters innovation, teamwork, high achievement, continuous improvement, and job satisfaction.
• Provide project level support for cross market activities planned and executed by the Offshore Recruitment team for all global markets.

Qualifications and Experience:

• Relevant tertiary qualification plus a minimum of 4-5 years of experience in university counseling or similar role and interaction with students, parents, and school counselors.
• Study experience in Australia would be highly desirable.

Knowledge, Skills and Competencies:

• Demonstrated knowledge of the University's position compared with other Australian and international universities.
• Demonstrated knowledge of the University of Melbourne's courses, student services, and employability outcomes.
• Demonstrated experience using the CRM to help build leads and convert them into applications and enrolments
• Demonstrated experience using Canva or other design apps to create basic promotional material
• Word-processing, spreadsheet, and data management skills, including working with digital customer relationship management systems
• Self-driven individual with a demonstrated ability to work efficiently on different projects at the same time and a demonstrated ability to work in a hectic environment
• High proficiency in spoken and written English and demonstrated experience in communicating effectively with people in a broad range of roles.
• Sound judgment and good cross-cultural understanding.
• High level of ethics and personal probity.
• Willingness to work flexible hours and evening and occasional weekend work may be required.

Benefits:

• Competitive compensation package.
• Be part of a globally recognized organization in international education.

If you're eager to work with a world-class team of professionals, passionate about international education and student mobility, and driven to make a meaningful impact in this exciting and dynamic field, we encourage you to apply.