ABOUT US
Finan is building Southeast Asia's leading AI-powered business platform to help small and medium enterprises (SMEs) manage, operate, and grow with confidence.Our flagship products:
- SoBanHang – Vietnam's #1 sales and business management app for micromerchants and household businesses.
- FinanBook – A modern financial and accounting management platform that helps SMEs automate banking and smart accounting.
KEY RESPONSIBILITIES
- Develop and execute content strategy across channels (Website, LinkedIn, Facebook, TikTok, YouTube).
- Define content pillars, messaging framework, and storytelling direction aligned with product and brand.
- Translate business and product goals into content roadmap and campaign plans.
- Lead the creation and optimization of multi-format content: articles, social posts, video scripts, landing pages.
- Manage and grow owned channels with a focus on engagement, reach, and conversion.
- Ensure consistency in brand voice and messaging across all platforms.
- Conduct content and audience research (local & international markets).
- Analyze performance data and user behavior to continuously optimize content effectiveness.
- Ideate and execute content for campaigns, events, product launches, and growth initiatives.
- Develop creative concepts, scripts, and storytelling formats for short-form and long-form content.
- Participate in video production (planning, scripting, and on-camera if needed).
- Work cross-functionally with Product, Growth, and Design teams to ensure content aligns with product experience and business goals.
- Perform other tasks assigned by the Line Manager to support team and company objectives.
REQUIREMENT
- 3+ years of experience in Content Marketing / Digital Marketing / PR / Media.
- Strong writing and storytelling skills in Vietnamese and English.
- Experience in building content for multiple platforms (especially social & videofirst channels).
- Ability to think strategically and execute hands-on.
- Familiarity with AI tools (ChatGPT, AI video/image tools, Canva, CapCut, etc.).
- Experience in fintech, SaaS, or SME-related products is a plus.
- Strong ownership, proactive mindset, and ability to work in a fast-paced environment.
BENEFITS
- Lunch allowance and work laptop provided.
- Full social insurance and benefits in accordance with Labor Law.
- Social insurance contribution based on 100% of salary.
- Bonuses on holidays and Tet.
- Team building programs, year-end party, annual events for International Women's Day (08/03), Vietnamese Women's Day (20/10), and Christmas.
