About The Team
We&aposre looking for a Senior Associate, PR to elevate SPX Express&aposs brand and reputation in Vietnam. You&aposll be instrumental in shaping our public image through strategic PR initiatives.
Job Description
- Lead PR Campaigns: Develop and execute impactful PR plans and campaigns, including major events like groundbreaking ceremonies for our logistics SOC (Shipper Owned Container), MOU signings, and driver campaign launches.
- Amplify Driver Stories: Identify and share compelling positive stories and testimonials from our driver-partners externally, highlighting their crucial role.
- Content Development: Collaborate closely with our External Relations and Marketing teams to craft compelling press releases, media advisories, key messages, Q&As, and other essential PR materials.
- Media Relations: Support the cultivation and maintenance of strong relationships with key media outlets, journalists, and influencers across Vietnam.
- Issue & Crisis Management: Assist in developing and executing communication plans to mitigate negative sentiment and protect SPX Express&aposs brand image, liaising with various stakeholders as needed.
- Cross-Functional Support: Provide PR expertise and support to the Content team on monthly campaigns and ad-hoc projects for other entities.
Requirements
- 4+ years of experience in PR, communications, corporate communications, etc
- Excellent Communication: Outstanding written and verbal communication skills, with the ability to craft clear and concise messages.
- Strong Media Relationships: Existing relationships with key media outlets and journalists.
- Crisis Management Expertise: Experience in managing crises and protecting corporate reputation.
- Problem-Solving: Ability to think critically and solve problems under pressure.
- Collaborative: Ability to work effectively with cross-functional teams and external partners.
