I. Job Description
Campaign Planning, Performance Tracking & Execution:
- Plan, execute, and optimize integrated marketing campaigns (on-platform, off-platform) to support customer acquisition and retention targets.
- Coordinate end-to-end campaign workflows: briefing, creative development, launch, tracking, and post-campaign reporting.
- Optimize promotion schemes to maximize efficiency and impact on user growth
- Monitor key performance metrics (KPIs) and provide insights for continuous optimization.
- Manage in-app & out-app marketing assets supporting users growth execution, ensuring seamless and timely campaign execution.
Partnership & Promotion:
- Support co-marketing initiatives and partnerships with affiliates, brands, or media partners.
- Ensure proper execution across systems and customer touchpoints
Cross-functional Collaboration:
- Work closely with Product, Business Development, Customer Service, and Compliance teams to ensure marketing messaging aligns with product offerings and regulatory requirements.
- Liaise with external stakeholders/entities if needed.
II. Job requirement:
Must have
- Bachelor's degree with 1-4 years of work experience in same role
- Prior experiences working in Digital Product/ Marketing/ PMO, prior experience related to the lending industry is a plus
- Strong problem-solving skills, proactive and strong bias for action
- Excellent communication skills in English
Nice to have
- Good team player, positive attitude with a can-do attitude
- A fast learner who is meticulous and detail-oriented
- Experience in Internet/E-commerce, FinTech or Financial Services industry is a big plus
