Senior Associate/Associate, Public Relations and Corporate Communications

Job Description & Responsibility:

• Propose, coordinate and execute media communication plans including strategy, targets, and budget.
• Help in managing PR agency team and other internal team members, as appropriate, to drive business results; direct agency resources and budget appropriately and monitor for quality control.
• Liaise with news monitoring agency to support daily news monitoring including online news, and collate and analyse media outreach, which includes competitors news monitoring and any undertaking of market research.
• Prepare press releases, byline articles, speeches and press materials.
• Manage the creation of all PR assets in close cooperation with in-house branding, marketing, merchandising, and with an external PR agency, including assisting in making appropriate content decisions.
• Contribute content to in-house content media assets for use in corporate communications and social media.
• Help in preparing competitive analysis, reporting and recaps on all PR programs/activities, and proactively propose opportunities and recommendations.
• Manage logistics for the organisation's media and corporate events, including exhibitions, open days and press tours
• Devise and coordinate photo sessions for corporate and media events.
• Handle incoming press inquiries, nurture and sustain the organisation's relationships with key influential media.
• Evaluate opportunities for partnerships, sponsorships and advertorial placements on an ongoing basis and subsequently manage the administrative details of confirming preferred media sponsorships.
• Manage the distribution of media materials, both print and electronic, including seasonal gifts, product samples, greeting cards, etc.
• Liaise with internal stakeholders to obtain necessary information, research, prepare and pitch press releases to targeted media and KOLs.

Requirements

• 2 years of experience in PR, communications, or marketing; experience in a multinational company is an advantage.
• Strong written and spoken English; proficiency in spoken Mandarin is a plus for supporting China market communications.
• Proficient in Microsoft Office (Word, PowerPoint); basic skills in graphic design are a plus.
• Able to manage time and workload effectively, and work well under deadlines.
• Organized, detail-oriented, diligent, and proactive.
• Good interpersonal and communication skills, with a willingness to learn.