Sales Manager MT GT FS – Vietnam Market (FMCG / Beverage Expansion)

About the Role

A global FMCG brand with ambitious expansion plans is entering Vietnam and Southeast Asia. We're looking for a Sales Manager with a strong distribution management network and proven ability to build markets from zero to one.

You'll play a key role in launching the brand, setting up distributor partnerships, and developing the right commercial strategies to scale growth in Vietnam.

Key Responsibilities:

• Identify, appoint, and manage distributors with strong market reach.
• Drive zero-to-one market development — set up go-to-market, pricing, and route-to-market structures.
• Lead sales planning, execution, and channel expansion across Modern Trade, General Trade, and Food Service.
• Track performance, analyse market trends, and ensure profitable growth.

Requirements:

• 8–12 years of FMCG or beverage sales experience, preferably handling imported or international brands.
• Proven record in building distribution networks and managing key accounts.
• Experience launching or expanding new markets (zero-to-one exposure preferred).
• Excellent communication skills in English and Vietnamese, with strong negotiation, leadership, and stakeholder management abilities

How To Apply

Interested applicants, kindly forward the latest copy of your resume in MS Word format (including details of last drawn and expected salaries) to: [Confidential Information]

Only shortlisted candidates will be notified.

EA Licence No.: 23S1522

Registration No.: R23115306.