Job Summary
We are seeking a highly driven and strategic Sales Director (Branch Director) – South to lead and scale our business in the Southern market. This role is responsible for driving rapid revenue growth, leading cross-functional teams, and ensuring strong execution across Sales, Marketing, and Operations.
The ideal candidate combines strong leadership, commercial acumen, and execution excellence, with a proven track record in managing high-performing teams and delivering breakthrough business results in the FMCG sector.
Key Responsibilities
1. Strategic Leadership & Business Growth
- Develop and execute aggressive sales strategies to accelerate revenue growth in the Southern region
- Identify market opportunities, competitive dynamics, and growth levers to drive business expansion
- Own and deliver regional P&L targets
2. Sales & Marketing Management
- Lead and manage Sales and Marketing teams to achieve ambitious targets
- Ensure alignment between brand strategy and commercial execution
- Drive channel expansion, customer acquisition, and market penetration
- Monitor performance metrics and optimize go-to-market strategies
3. Sales Operations & Execution Excellence
- Oversee sales operations, including forecasting, planning, and performance tracking
- Ensure disciplined execution of sales plans and initiatives across channels
- Build scalable processes and systems to improve efficiency and effectiveness
4. Operations Oversight (Preferred)
- Supervise operations functions (e.g., distribution, logistics, supply coordination) to ensure seamless execution
- Collaborate cross-functionally to optimize end-to-end business performance
5. Team Leadership & Capability Building
- Build, lead, and inspire high-performing teams across functions
- Foster a strong performance culture with accountability and ownership
- Coach and develop key talents to strengthen leadership pipeline
Requirements
- Bachelor's degree in Business, Marketing, or a related field (MBA is a plus)
- 10+ years of experience in FMCG, with strong exposure to Sales and Marketing leadership
- Proven track record of driving significant revenue growth and market expansion
- Experience managing large, cross-functional teams (Sales, Marketing, and preferably Operations)
- Strong strategic thinking with hands-on execution capability
- Excellent leadership, communication, and stakeholder management skills
- Entrepreneurial mindset with the ability to create breakthroughs in competitive markets
