[Publishing Center] Senior Marketing Manager, Vietnam Market(A22229)

Responsibilities:

• Understand the dynamics of the Vietnamese gaming market; regularly track product information, content updates, and marketing approaches of leading titles in the market.
• Compile and deliver competitive product and marketing case analysis reports to support localization strategy and provide strategic direction.
• Understand local culture from the player&aposs perspective and provide deep local insights (cultural preferences and taboos, player behavior, channel preferences, etc.) to inform marketing campaigns, product iteration, and content direction.
• Coordinate with local partners and teams in Vietnam to implement and review regional marketing strategies.
• Build and maintain a strong local network and leverage local market resources effectively based on business needs.
• Responsible for planning and executing both online and offline campaigns in Vietnam, as well as establishing and expanding local brand collaborations to drive user growth and long-term brand awareness.
• Build and engage official player communities (e.g., Discord, Facebook Groups, Zalo) through highly engaging programs such as exclusive rewards, UGC campaigns, and campus partnerships; collect player feedback from communities to support publishing strategy optimization.

Requirements:

• Good Experience in game brand marketing or localized publishing; candidates with Vietnamese publishing background are preferred.
• Experience in marketing high DAU game titles; familiarity with the MOBA genre is a plus.
• Strong project management skills, capable of handling multiple projects simultaneously while ensuring delivery quality and timelines.
• Proficient in Vietnamese with strong communication skills in either English or Mandarin; candidates with overseas study or cross-cultural teamwork experience are preferred.

Unleash Your Potential at MOONTON Games

MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we&aposre also so much more! We&aposre a global game development and publishing powerhouse with our award-winning games and intellectual properties!

At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you&aposre a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Perks & Benefits

- Flexible working hour arrangements

- Work-In-Office meal benefits

- Unlimited office pantry snacks & afternoon tea arrangements!

- Exclusive in-game benefits

- Comprehensive medical benefits

- Attractive bonus structure

- Collaboration with a dynamic, global team around the world

- Rank promotion program

- Convenient & accessible locations

- Mentorship program for new employees to quickly get familiar with the business and corporate culture

- Annual company trip

- Fun celebrations during major festivals

- Team building activities

- Mental health & wellness initiatives

- MOONTON Talks & educational programs

- Exclusive game-themed gifts during special occasions

Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.