Marketing Communications Manager

M T CNG VIC

Chin lc & K hoch Marketing:

• Ln k hoch marketing hng thng, hng nm v cc k hoch ngn hn, ph hp vi nh hng thng hiu v c th tng sn phm/dch v ca khch hng;
• Phi hp vi cc b phn khc pht trin k hoch marketing tng th cho khch hng/i tc;
• Qun l ngn sch, thc hin cc hot ng Marketing thuc phm vi ngn sch cho php v ti u hiu qu theo ngn sch cho thng hiu.

PR & Truyn thng:

• Ln k hoch v trin khai cc hot ng PR, truyn thng bo ch, lm vic vi KOLs/KOCs, Influencers nhm t mc tiu truyn thng;
• Duy tr v pht trin mi quan h chin lc vi cc i tc truyn thng, bo ch, KOLs/KOCs;

Performance Marketing & Digital:

• Lp k hoch v trin khai cc chin dch qung co (Facebook Ads, Google Ads, TikTok Ads...), o lng v ti u hiu qu;
• Qun l SEO/SEM, m bo hiu sut hin th v tng trng traffic bn vng;
• Theo di nh gi hiu qu cc hot ng digital marketing nh k (tun/thng), thc hin nh gi v nh hng cho thng hiu.

Pitching & Khch hng:

• Tham gia tt c cc bui pitching vi khch hng tim nng;
• Kt hp cc b phn chun b proposal, trnh by tng v chin lc truyn thng chuyn nghip;
• Tham d cc cuc hp marketing nh k vi khch hng hin ti (thng, qu);
• Duy tr cc mi quan h i tc chin lc gia khch hngv cc i tc ph hp theo mc ch tip th ca khch hng;
• Truyn t nh hng marketing v hng dn cc thnh vin trin khai theo ng chin lc.

Qun l ni dung & thng hiu:

• Qun l cht lng ni dung truyn thng cho khch hng: ads content, social content, ni dung PR;
• m bo ni dung truyn ti ng nh v thng hiu, hp dn v ph hp vi tng knh truyn thng;
• Chu trch nhim marketing cho sn phm/dch v khch hng trn ng th trng.

Nghin cu & Bo co:

• Nghin cu xu hng th trng, phn tch i th, nh gi insight khch hng v xu hng ngnh;
• Theo di, phn tch v lp bo co cc ch s marketing hng tun/thng;
• xut gii php nng cao hiu qu hot ng marketing cho tng thng hiu.

Qun l & Pht trin i ng:

• Qun l, gim st v nh gi hiu sut lm vic ca team;
• Phn b cng vic, nh hng v h tr nhn s trong vic trin khai cc chin dch;
• o to, pht trin v chia s kin thc chuyn mn cho team.

Khc:

• Bo co nh k v t xut cc hot ng, kt qu v xut iu chnh cho thng hiu vi cp trn;
• Thc hin cc nhim v khc theo yu cu ca cp trn.

QUYN LI

• Lng cnh tranh, thng hiu sut v hoa hng.
• Review performance nh k sau 6 thng.
• C c hi tham gia cc chuyn cng tc ti i tc khp c nc.
• Gi lm vic:
• Th Hai n Th Su: 8:30 sng n 17:30 chiu
• Th By (lm WFH): 8:30 sng n 12:00 chiu
• C hi pht trin da trn nng lc.
• Cc hot ng hng thng, cc tic cui nm v team building hng nm.
• c cp nht cc kin thc mi nht v Marketing, Hospitality, F&B.
• C hi c tm hiu, c vn v o to bi cc chuyn gia.
• C hi tham gia cc s kin kt ni, hi tho, i cng tc ti nhiu khch sn, khu ngh dng ti Vit Nam

YU CU CNG VIC

• Ti thiu 02 nm kinh nghim v tr Marcom Manager trong ngnh Khch sn v marketing.
• Cc k nng, kin thc v kinh nghim c chng minh trong vic thc hin cc hot ng marketing, truyn thng v PR.
• Ting Anh nghe ni c vit tt
• K nng sng to, chin lc, phn tch, t chc.
• Trnh tin hc vn phng v x l vn bn, qun l c s d liu tt.
• Kh nng lm vic v dn dt nhm tt
• K nng giao tip tt.
• Kh nng qun l nhiu d n cng mt lc.
• Sc khe bn b, c th tham gia cng tc ngoi tnh.