Product Owner (Blockchain)

Position: Product Owner/ Product Manager

Product: Products Blockchain-based

Reports to: Head of SmartLabs

We are seeking a dynamic, growth-oriented Product Owner to lead the development and launch of our next-generation, blockchain-based products. You will not only shape the product strategy but also act as the critical bridge between the product, marketing, and our user community.

This role requires a unique blend of traditional product management skills with a deep understanding of community building and growth hacking strategies within the Web3 space.

1. Shape the Product Vision & Roadmap:

• Build and communicate a clear product vision that aligns business value with community benefits.
• Develop and manage a product roadmap that prioritizes features designed to solve user needs, drive viral growth, and attract new users.

1. Manage the Product Backlog:

• Build, prioritize, and maintain the product backlog, translating ideas from the community and marketing strategies into actionable user stories.
• Ensure the backlog is transparent and that the development team clearly understands the value of each feature for the end-user.

1. Drive Community Growth & Engagement:

• Act as the voice of the product on community channels (Discord, Telegram, Twitter/X), actively gathering feedback and understanding user pain points.
• Collaborate closely with Marketing and Community Managers to design and execute user acquisition campaigns (e.g., airdrops, contests, ambassador programs).
• Design in-product features that incentivize community interaction, engagement, and a sense of ownership.

1. Design and Optimize Blockchain Features:

• Lead the design of tokenomics, optimizing not just for economic stability but also for motivating user participation, contribution, and referrals.
• Design seamless user experiences related to crypto wallets, staking, and other on-chain activities.

1. Lead Go-to-Market (GTM) Strategy:

• Own the creation and execution of the Go-to-Market plan for new features and major product releases.
• Analyze user data and market trends to continuously optimize user acquisition and retention strategies.

Required Skills & Experience:

• 3-5 years of experience as a Product Owner/Manager, with a preference for products having strong community or growth components.
• A solid understanding of and passion for Blockchain technology, tokens, NFTs, and Web3 culture.
• Proven experience in developing and executing Go-to-Market (GTM) strategies for technology products.
• Demonstrated experience in building and engaging with user communities, with hands-on use of platforms like Discord, Telegram, and Twitter/X.
• A user-centric mindset with the ability to translate qualitative community feedback into concrete product decisions.
• Excellent storytelling and communication skills to inspire both internal teams and the external community.

Preferred Qualifications:

• Direct experience participating in or leading marketing campaigns in the Web3 space (e.g., airdrops, whitelists, launchpads).
• Have knowledge about areas such as Loyalty, Banking...
• Deep knowledge of Tokenomics and user incentive models.
• Experience with on-chain data analysis and social listening tools.
• An existing network within the Blockchain/Crypto community.