Private Client Sales Manager

Company Introduction

Mercantile is a bold new retail concept that brings premium and luxury spirits and wines to life. Our flagship store in Thao Dien features a handpicked collection of the world's most iconic brands,

alongside an in-store bar and a dedicated space for tastings, pop-ups, and creative events. It's more than a shop; it's a lifestyle destination for people who love great drinks and great stories. We're looking for a creative, driven marketing executive to help shape how the Mercantile brand connects with customers: online, in-store, and through unforgettable events. This is an exciting opportunity to join a growing team and build something from the ground up in Vietnam's fast-moving premium drinks scene.

POSITION DESCRIPTION

Title: Private Client Sales Manager (Premium Spirits & Wines)

Reporting To: General Manager

Location: Ho Chi Minh/ Hanoi, Vietnam

RESPONSIBILITIES

Client Portfolio Management

• Manage and curate a portfolio of approximately 30–50 high-value clients, including private

collectors, premium retail buyers, hospitality partners, and high-value direct consumers.

• Maintain detailed client records, engagement history, and account development plans.

• Identify opportunities to expand existing accounts and introduce new premium clients.

Revenue Generation

• Achieve individual annual sales targets contributing toward the company goal in attributable sales.

• Develop new business opportunities and convert leads into long-term clients.

• Manage pricing discussions, negotiations, and closing of high-value transactions.

Relationship Development

• Build strong and trusted relationships with premium customers through personalized

service.

• Organize tailored product tastings, private client events, and bespoke offers

• Create long-term client loyalty and encourage referrals within high-value customer

networks.

Account Planning & Forecasting

• Prepare monthly and quarterly sales forecasts and pipeline reports.

• Track opportunities and conversion rates through CRM systems.

• Maintain structured account planning to support sustainable growth.

Cross-Channel Sales

• Coordinate B2B sales with restaurants, bars, hotels, and retailers.

• Support Direct-to-Consumer (D2C) premium sales including private bottle purchases and

limited edition releases.

• Ensure seamless coordination between Mercantile retail operations and commercial sales

channels.

Marketing & Events

• Collaborate with the Marketing team to plan and execute client tastings, VIP experiences,

and premium events.

• Represent Mercantile and Alchemy brands at industry events and brand activations.

• Support brand storytelling and customer engagement initiatives.

Inventory & Order Coordination

• Coordinate with operations and logistics teams to ensure timely order fulfillment and

delivery.

• Monitor product availability and ensure smooth order processing and invoicing.

• Provide after-sales support to maintain strong client relationships.

Reporting & Market Insights

• Prepare weekly and monthly sales performance reports.

• Provide feedback on market trends, pricing challenges, competitor activity, and client

preferences.

• Share insights to support business strategy and product portfolio planning.

Compliance & Brand Standards

• Ensure all client engagement and sales activities comply with company policies and

regulatory requirements.

• Maintain high standards in representing Mercantile and Alchemy brands.

PERFORMANCE METRICS / KPIs

• Annual sales revenue generated from assigned portfolio

• Average revenue per client and year-on-year growth

• Client retention rate (target ≥80%)

• Number of new high-value accounts acquired each quarter

• Gross margin performance on completed sales

• On-time delivery and order accuracy rate

• Number and quality of VIP tastings and client engagement events

PERSONAL SPECS

• Minimum 3+ years experience in sales, key account management, or private client services

within premium spirits, wine, luxury F&B, or luxury goods industries.

• Proven track record in building strong client relationships and closing high-value deals.

• Strong interpersonal, negotiation, and presentation skills.

• Experience organizing client tastings, events, or premium brand activations is preferred

• Proficient in CRM tools (e.g., HubSpot, Salesforce) and sales forecasting.

• Fluent in Vietnamese and English, both spoken and written.

• Valid driver's license and willingness to travel locally for client meetings and events.

• Flexible schedule including evening or weekend events when required.

WORKING TIME

• Working time: Maximum 48 hours per week, based on business requirements.

• May be required to work public holidays or evenings depending on client events or

promotions.

• Weekly day off: 1 day per week.

• Holidays and leave: In accordance with Vietnam Labor Code and company policy.