A, GENERAL DESCRIPTION:
At CREATORY, we redefine the concept of an agency by embracing innovation and technology at the forefront of the digital age. Building on our success in influencer marketing, we offer comprehensive solutions, including IP management & development, content creation, community building, brand social channels, IMC planning, and e-commerce activation.
B, MAIN RESPONSIBILITIES:
The role of Performance & Strategic Planning Executive is to drive e-commerce campaign strategy and performance optimization across Shopee and TikTok Shop, including Affiliate Marketing programs. This role works closely with Social Media Marketing and E-commerce Operations teams, acting as a strategic bridge to ensure alignment across paid media, affiliate traffic, and platform promotions. This is a high-impact role with a clear growth path toward e-commerce performance and operations leadership.
1. E-commerce Campaign Strategy:
- Plan and manage integrated campaigns for Mega Campaigns, Brand Days, Flash Sales, and Livestream pushes.
- Define campaign objectives, KPIs, and execution roadmaps for Shopee and TikTok Shop.
- Design traffic and promotion structures across paid media, platform ads, affiliate, and organic channels.
2. Affiliate Marketing Strategy:
- Plan and optimize Affiliate Marketing programs across Shopee and TikTok Shop.
- Design affiliate mechanics including commission structures, product selection, and content formats.
- Analyze affiliate performance and optimize creator mix, incentives, and campaign timing.
3. Performance Analysis & Optimization:
- Monitor key metrics including GMV, ROAS, CAC, conversion rate, and AOV.
- Provide data-driven recommendations on budget allocation, promotion mechanics, and traffic mix.
- Support real-time optimization during campaigns and conduct post-campaign reviews.
4. Cross-team Collaboration:
- Work closely with Social Media Marketing teams to align traffic strategy and creatives.
- Coordinate with E-commerce Operations teams to ensure readiness on stock, pricing, vouchers, and fulfillment.
- Act as a strategic connector across Content, Performance, Affiliate, and Operations functions.
C, REQUIREMENT:
- 1-2 years of experience in E-commerce Performance, Digital Marketing, Affiliate Marketing, or Campaign Strategy.
- Strong hands-on experience with Shopee & TikTok Shop, including affiliate ecosystems.
- Experience working with creators, affiliates, or KOL-driven commerce models is a strong advantage.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Comfortable working cross-functionally in fast-paced campaign environments.
- Leadership mindset with interest in growing into a team lead / operations leadership role.
D, WHY CREATORY
- Hybrid working policy
- 13th-month salary and Incentives bonus (bases on Revenue achievement)
- Career conversation and growing opportunities
- Company Device
- Learning & Development opportunities.
- Team outing & bonding activities
- Additional benefits (12 annual leaves days, extra 1 day off for Xmas,annual health check, special insurance, ...)
- Amazing Teammates
- A Flexible, Dynamic and Full-equipped Working Environment where Creatorians can blast the fun in work, break the old boxes with creativity and be ready for the transformation.
E, ADDITIONAL INFORMATION
Recruitment Process
1/ 10 - Minute Phone Screening: (Only qualified candidates will be contacted by the HR team. Thanks for understanding)
2/ Onsite interview with Head of Team (including 1 test round)
- Office: 65 - 67 Doan Nhu Hai, W12, D4, HCMC
- Working hour: 10:00 - 19:00, Monday - Friday
- Visit us on: https://www.creatory.vn/ & https://www.facebook.com/creatorydailylife
Thank you for your application ❤
