Marketing Manager

The Purpose of Your Role

As our Marketing Manager, you will focus your efforts on translating business goals into integrated marketing plans that deliver measurable growth for our platform services and client brand projects. You will dive deep into performance, content, SEO, and social data, connect the dots across channels, and relay clear actions to partner teams to move the numbers that matter. You'll get your hands dirty building full-funnel plans, experiments, reports, and dashboards across online and offline touchpoints, and you will steward a disciplined measurement strategy that aligns spend with return on investment for priority user segments. If you see beyond the numbers, understand how channels work together, and can advise teams and clients with clarity and confidence, this role is for you.

Your Key Responsibilities

Strategy Development & Alignment - 40%

• Work directly with the key stakeholders to develop, synchronize, and align quarterly and monthly growth plans for platform services and client campaigns.
• Build integrated media plans across search, social, display, video, native, and owned channels, ensuring coherent journeys from awareness through consideration, conversion, and re-engagement.
• Govern channel architecture, audience strategies, creative testing roadmaps, and budget pacing to exceed KPIs on qualified leads, bookings, revenue, and payout.
• Extend our marketing measurement framework: define events, conversions, UTMs, and experimentation design to ensure source-of-truth reporting.
• Surface insights from GA4, Looker Studio, and spreadsheets/SQL; turn findings into decisive recommendations for content, performance, SEO, and product teams.
• Maintain compliance and brand safety standards in partnership with medical reviewers and legal; ensure audit trails for all health-related communications.
• Monetize first-party audiences responsibly through segmentation and value-based activation.

Leadership & Management - 30%

• Lead Social Media, Performance Marketing, and Partner with Content, SEO, Data, and Product to plan, launch, and optimize campaigns; ensure each function knows the objectives, inputs, and success criteria.
• Operate as a T-shaped leader: not a deep specialist in every discipline, but with a strong working understanding of benefits, risks, and trade-offs to guide planning and de-risk execution.
• Translate business goals into briefs, roadmaps, and acceptance criteria; align dependencies and remove blockers across internal teams, freelancers, and agencies.
• Run weekly performance reviews; call out risks early; propose corrective actions with quantified impact and timelines.
• Champion documentation and playbooks so wins can be repeated and scaled.

Key Performance Measurements

• Cross-team delivery against plan and timelines
• Data completeness and event/UTM accuracy
• Adoption of playbooks and experimentation cadence

Project Management & Client Advisory

• Oversee day-to-day delivery for internal growth initiatives and client brand projects, ensuring resources, assets, tracking, and approvals are ready ahead of schedule.
• Manage campaign execution across platforms (e.g., Google Ads, Meta Ads, TikTok, Zalo) and content/SEO workstreams; optimize based on real-time data to hit CPL, CAC, ROAS, and acceptance targets.
• Prepare client-facing materialsplans, status, insights, and next actionsdemonstrating a clear link between spend, learning, and business outcomes.
• Support the commercial team in pre-sales with concise case summaries, proposed ramps, and forecast scenarios.
• Coordinate landing page/CRO improvements, reminders, and follow-ups to lift lead-to-booking and show-rate.

Key Performance Measurement

• Qualified leads and cost per qualified lead
• Cost per booking and payout vs. target
• Lead acceptance rate; lead-to-booking rate; show-rate uplift
• SEO visibility on priority topics and conversion from organic traffic

People and Performance Management

• You ensure the Hello Health Group Core Values, our Purpose and Mission are exemplified in your own behavior and brought to life.
• You fully commit to and implement Performance Management in line with company policy, engaging and leading contributors effectively to meet company goals.
• You ensure that collaborating team members have clear scopes, goals, and success metrics for each project.
• You hold regular performance and working sessions where relevant to drive accountability and learning velocity.
• You partner with HR to adhere to local policies and support professional development.
• You ensure projects have sufficient resources to execute within time and budget; where internal capacity is limited, you establish relationships with freelancers and agencies to deliver.

Your KPIs include:

• CPL, CAC, ROAS, payout vs. target
• Lead acceptance rate; lead-to-booking; show-rate
• SEO clicks and top-ranked keywords for priority topics
• Data quality (UTM completeness, event health, spend reconciliation)
• Time-to-action on under-performing campaigns
• On-time, on-budget project delivery and stakeholder satisfaction

Who We Want

• Bachelor's or Master's degree in Marketing, Business, or a relevant field.
• Experience in digital marketing for the health industry, marketing agency.
• 46 years managing end-to-end digital campaigns with a proven record across performance, digital content, SEO, and social.
• Hands-on experience with Google Ads and Meta Ads; working knowledge of TikTok and Zalo.
• Strong grasp of SEO fundamentals, keyword strategy, and content that ranks and converts.
• Highly performance- and data-driven with experience using GA4, Looker Studio, and spreadsheets; SQL/BigQuery or BI exposure is a plus.
• Ability to work cross-functionally and guide specialists through precise, consistent communication and execution.
• Clear, persuasive communicator in English; Vietnamese preferred.
• Business-minded with a sharp focus on value creation for both our platform and client partners.

Nice to Have

• Technical proficiency in data analytics or tech tools:
• Google Sheets
• Power BI dashboards
• SQL queries for insights and data retrieval
• Experience with content management systems (CMS) or similar marketing platforms.