Marketing Manager

Job Title: Marketing Manager

Location: 46 Vo Thi Sau, District 1, Ho Chi Minh City, Vietnam (Full-time/ Hybrid Position) 

Company Overview: EQL Apparel is a high-quality activewear brand committed to delivering affordable products to consumers in Vietnam. We empower women with the message: There's nothing men can do that we, women, can't do! Our mission is to fuel and empower women, helping them feel strong and confident on their journey to fulfilling their dreams and aspirations. We strive to create the best products that make women feel comfortable and confident, bringing a sense of inspiration and spiritual value to our customers.

We are seeking a dedicated and motivated Store Supervisor to lead and oversee our retail store operations. The ideal candidate will have a passion for fashion and customer service, with the ability to drive sales performance, maintain store standards, and deliver an excellent in-store experience. This role requires leadership, attention to detail, and hands-on involvement in daily store ac

We're looking for a Marketing Manager to lead EQL's brand and marketing efforts. This is a hands-on leadership role in a small but growing team, where you'll set direction while staying close enough to execution to guide and improve the work.

You'll be responsible for shaping how the brand shows up across channels, driving growth, and making sure everything we do—from content to campaigns—feels consistent, relevant, and effective. You'll work closely with a junior team member and collaborate directly with founders/other teams.

Key Responsibilities

Brand & Marketing Direction

• Define and evolve EQL's brand voice, positioning, and overall marketing direction.
• Ensure consistency across all touchpoints (social, campaigns, content, etc.).
• Turn business goals into clear, focused marketing priorities.

Hands-on Strategy & Execution

• Lead marketing across key channels, with a strong focus on social and content.
• Stay close to execution - reviewing, shaping, and sometimes jumping in when needed.
• Identify simple, practical ways to grow brand awareness and engagement.

Content & Creative Guidance

• Set content direction (themes, tone, storytelling).
• Work closely with the Social Media Executive to guide and improve output.
• Give clear, actionable feedback to keep quality high and consistent.

Campaigns & Launches

• Plan and lead product launches, campaigns, and key brand moments.
• Keep plans realistic and executable for a small team.
• Collaborate with internal stakeholders to bring ideas to life.

Team Support & Workflow

• Mentor and support the Social Media Executive in day-to-day work.
• Create simple workflows and processes to keep things efficient.
• Help the team stay focused on what actually drives impact.

Community & Brand Growth

• Oversee how the brand interacts with its audience.
• Look for opportunities to build engagement, loyalty, and organic growth.

Performance & Learning

• Track performance across content and campaigns (no overcomplication).
• Use insights to adjust quickly and improve results.
• Share learnings and suggest practical next steps.

Required Skills & Qualifications

• 4–6 years of experience in marketing, ideally in fashion, lifestyle, or e-commerce.
• Strong sense of brand, content, and what resonates with audiences.
• Experience guiding or mentoring junior team members.
• Comfortable being both strategic and hands-on.
• Good understanding of social media platforms and trends.
• Clear communication and ability to keep things organized in a fast-moving environment.

Nice to Have

• Experience with influencers/KOLs and collaborations.
• Basic understanding of content production (photo/video).
• Exposure to paid media or performance marketing.

Benefits

• Competitive salary (negotiable).
• Direct impact on shaping the brand as the company grows.
• Close-knit, fast-moving team with room to take ownership.
• Growth opportunities as EQL scales.
• Hybrid working mode.