Company Description
Founded in 1999, Bestmix is the largest Vietnamese construction and industrial chemical manufacturer. With more than 350 stores, 5 branches, and 3 factories, we provide high-quality solutions for every construction segment on demand. Our commitment to research and development ensures we stay at the forefront of innovation, delivering cutting-edge products and services. We adhere to international standards like ASTM, ISO9001, and ISO14001, emphasizing quality, safety, and sustainability in every aspect of our operations. Our green construction practices minimize environmental impact, and our partnerships with global companies like Thaco, STADA, Bosch, and Nestle showcase our expertise and reliability in the industry.
Salary range: 1500-2500 USD
Role Description
This is a full-time, on-site role for a Marketing Manager located in Tan Binh Office. The Marketing Manager will be responsible for every ATL - BTL marketing functions:
Strategic Marketing & Branding:
- Support the CEO and VP of Sales in developing business and marketing strategies across GT, MT, Distributor, Project, and B2B channels.
- Develop and execute marketing plans aligned with Bestmix's business objectives.
- Strengthen brand positioning and ensure consistent brand identity across all channels.
Market Insight & Planning:
- Conduct market research, competitor analysis, and customer insights.
- Translate data into actionable strategies and provide regular market intelligence reports.
Campaign & Trade Marketing Execution:
- Plan and execute integrated marketing campaigns (digital, offline, trade, and consumer).
- Lead product launches, trade promotions, visibility standards, POSM, and distributor incentive programs.
- Manage trade marketing budget and monitor execution and ROI.
- Organize roadshows, dealer conferences, and trade activation events.
Product & Sale Enablement:
- Align product positioning with market demand in collaboration with Sales and R&D.
- Develop sales tools, technical brochures, and marketing materials.
- Support sales through seminars, workshops, and customer engagement activities.
Digital Marketing & Communications:
- Oversee digital content, corporate communications, and public relations.
- Drive digital marketing initiatives (SEO/SEM, social media, online advertising).
- Track and report digital performance metrics.
Leadership & Budget Management:
- Lead and develop the Marketing team.
- Manage the marketing budget with a strong ROI focus.
- Collaborate cross-functionally to deliver business results.
Qualifications
- Experience in the construction, building materials or construction chemical industry
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience in developing and implementing marketing strategies and campaigns
- Strong market research and analysis skills
- Proficiency in digital marketing, including social media
- Excellent written and verbal communication skills
- Ability to work collaboratively with cross-functional teams
- Strong organizational and project management skills
