Shopper Marketing Manager

Job Title: Shopper Marketing Manager Posting Start Date: 02/12/2025 Req ID: 1348

Job Summary

Shopper Marketing Manager is responsible for leading the development and execution of shopper marketing strategies that drive purchase behavior at the point of sale, enhance shopper engagement, and contribute to sustainable business growth across all channels.

Job Responsibilities

• Strategy Development & Planning:
• Develop and execute integrated shopper marketing strategies in line with brand, channel, and commercial priorities.
• Champion data-driven marketing and shopper insights to deliver impactful and targeted activation plans across Modern Trade, General Trade, and eCommerce.
• Drive strategic alignment across functions (Brand, Trade Marketing, Sales, Customer Insights...) to ensure shopper programs deliver on business KPIs.
• Campaign Execution & Performance Management:
• Lead end-to-end planning and execution of national-level campaigns including brand fairs, customer events, thematic launches, and phygital activations.
• Be the product owner and driver of best-in-class platforms like digital redemption, ensuring seamless user journeys and high consumer engagement.
• Manage POSM strategy and execution to optimize in-store presence and drive conversion.
• Budget & Agency Management:
• Track and evaluate campaign effectiveness through clear KPIs and ROI metrics.
• Leverage shopper and retail analytics to continuously improve the quality and impact of shopper programs.
• Manage the shopper marketing budget and external agency partnerships to ensure efficiency and innovation.
  
  

Job Responsibilities - Continued

Skills

• Business English
  
  

Functional Competencies

• Strategic Communication Planning
• Communication and Interpersonal Skills
• Negotiation & Persuasion
  
  

Masan's Core Competencies

• Consumer Centricity
• Innovation
• Ownership
• Passion for winning
• Purposeful Leadership
  
  

Masan's Leadership Competencies

• Business Acumen
• Learning Agility
• Dealing With Ambiguity
• Vision & Strategy
• Talent Catalyst
• Leading The Change
• Integrity & Trust
• Stakeholder Management
• Collaboration
• Planning
• Problem Solving
• Result Driven
  
  

Education

• Bachelors trong Business Administration hoc Marketing
  
  

Certifications

Conditions of Employment

Physical Requirements

Relevant Industries

Interview Questions