Company Description
Founded in 1999, Bestmix is the largest Vietnamese construction and industrial chemical manufacturer. With more than 350 stores, 5 branches, and 3 factories, we provide high-quality solutions for every construction segment on demand. Our commitment to research and development ensures we stay at the forefront of innovation, delivering cutting-edge products and services. We adhere to international standards like ASTM, ISO9001, and ISO14001, emphasizing quality, safety, and sustainability in every aspect of our operations. Our green construction practices minimize environmental impact, and our partnerships with global companies like Thaco, STADA, Bosch, and Nestle showcase our expertise and reliability in the industry.
Salary range: 1500-2500 USD
Role Description
This is a full-time, on-site role for a Marketing Manager located in Tan Binh Office. The Marketing Manager will be responsible for every ATL - BTL marketing functions:
1. Strategic Marketing & Branding
- Assist the CEO and VP of Sales in developing business plans, marketing strategies.
- Develop and implement comprehensive marketing plans aligned with Bestmixs business goals.
- Strengthen Bestmixs brand positioning in domestic and international markets.
- Ensure consistent brand identity across all communication channels.
2. Market Research & Analysis
- Conduct market studies, competitor analysis, and customer insights to identify trends and opportunities.
- Translate data into actionable marketing strategies and campaigns.
- Provide regular market intelligence reports to senior management.
3. Campaign & Communication Management
- Plan and execute digital and offline campaigns, product launches, and promotional events.
- Oversee content creation for social media, website, PR, and marketing collateral.
- Manage corporate communication and maintain positive media/public relations.
4. Product & Sales Support
- Collaborate with R&D and Sales teams to align product positioning with market demand.
- Develop technical brochures, product guides, and sales tools to support sales teams.
- Organize seminars, exhibitions, workshops for different target groups and customer engagement activities.
5. Digital Marketing & Innovation
- Drive digital transformation in marketing, including SEO/SEM, social media, and online advertising.
- Explore new marketing technologies and channels to enhance customer engagement.
- Monitor and report on digital performance (traffic, leads, conversions).
6. Leadership & Budget Management
- Lead and develop the Marketing team, ensuring continuous improvement and high performance.
- Manage the marketing budget effectively, ensuring ROI-driven initiatives.
- Work closely with cross-functional teams to deliver integrated business results.
Qualifications
- Experience in the construction, building materials or construction chemical industry
- Bachelor&aposs degree in Marketing, Business Administration, or a related field
- Experience in developing and implementing marketing strategies and campaigns
- Strong market research and analysis skills
- Proficiency in digital marketing, including social media
- Excellent written and verbal communication skills
- Ability to work collaboratively with cross-functional teams
- Strong organizational and project management skills
