ACG_3327_JOB
Our client is a leading retail group in Vietnam, who is looking for a qualified candidate to join their firm:
PR & Brand Communications
- Develop PR strategy and a PR calendar by month/quarter/year/campaign.
- Build and maintain relationships with: media, KOL/KOC, influencers, media partners, agencies.
- Plan and execute: press releases, interviews, PR articles, and content seeding for brand and products.
- Manage communications crises (if any arise).
- Measure PR performance: coverage, sentiment, share of voice.
Digital Marketing
- Build and implement a Digital Marketing Strategy: Social Media (Facebook, Instagram, TikTok, YouTube, etc.), Website.
- Manage digital content: content plans across ATL channels, ensuring consistency in brand tone of voice and mood.
- Monitor and optimize performance: reach, engagement, CTR, traffic.
Events & Activation
- Plan and organize brand events, product launches, customer events, store openings.
- Build and manage the full event lifecycle: concept & storyline/script, budget & vendors, execution/operations.
- Ensure events clearly reflect: brand DNA, premium experience, and strong media/social amplification.
- Evaluate post-event effectiveness.
Budget & Partner Management
- Prepare and manage marketing budgets by month/quarter/year/campaign.
- Act as the main point of contact to work with and manage agencies.
- Evaluate performance, negotiate costs, and optimize ROI.
Requirements
- Bachelor's degree in Marketing, Communications, or related fields.
- 58 years of marketing experience, including at least 3 years managing PR/Digital/Event at manager level.
- Preference for candidates with agency background, strong relationships with the media/press, and experience working with luxury jewellery, fashion, cosmetics, or lifestyle brands.
- Strong understanding of integrated marketing and the customer journey.
- Proven ability to manage PR, digital, and event campaigns.
- Data analysis and performance measurement capability.
- Strong communication and inspirational leadership skills.
- Strategic and creative mindset.
- Solid stakeholder communication and management skills.
- Proactive and able to perform under high pressure.
- Flexible and willing to support after-hours activities when needed.
- Disciplined, self-driven, and resilient under pressure.
Contact: Hoang Hai Ha
Due to the immense number of applicants, only shortlisted candidates will be contacted
