At CoderSchool, we&aposre looking for a marketing lead who can make our customer&aposs hearts beat faster with the joy to learn new things. At the same time, the marketing lead needs to be able to measure the heart rate in exact BPM. This role will be equal parts content and analysis.
I&aposve written long job descriptions before, but let me just cut straight to the requirements.
- You are familiar with all the technical tools - you know how to run campaigns, target audiences, choose objectives, on Facebook / Google / whatever ad platform.
- You can explain the decisions you made logically, analytically, with numbers when appropriate.
- You can answer the CEO asking you 'why' until he is satisfied.
- You&aposre efficient and get a lot of stuff done.
We&aposve been around since 2015, but we still think and act like a startup. We&aposre agile, experimental, and constantly figuring out what&aposs next. You&aposre not just executing campaigns; you&aposre helping drive our product roadmap based on what Vietnamese learners want today and what they&aposll need tomorrow.
Key Responsibilities
Customer Understanding
- You&aposll grow into becoming our expert on what Vietnamese learners want and need in the AI era
- Conduct regular prospect interviews and customer research to identify market opportunities
Digital Ads & Strategy
- Own and execute all digital advertising: Facebook ads, Google ads, SEO, content marketing, and emerging channels
- Design and run meaningful experiments that test strategic hypotheses with real budget and traffic
Working with Sales Team
- Work directly with prospects during the sales processthis isn&apost a 'hand off to sales' role
- Understand customer objections, concerns, and decision factors through real conversation
Why you&aposll love working here
- Real ownership of our entire go-to-market strategy with freedom to innovate and experiment
- Product influence where your market insights directly shape what we build and teach
- Trust by default to make strategic decisions without bureaucratic approval processes
- AI-first environment with cutting-edge tools and budget to stay ahead of the curve
- Direct customer contact so you understand the humans behind the metrics, not just data
- Decision-making authority to test ideas and implement solutions without endless meetings
- Global impact as we expand beyond Vietnam to serve learners worldwide
- Performance-based growth with clear advancement paths and financial recognition
- Mission-driven environment where your work directly transforms people&aposs career trajectories
