Role Overview
The Marketing Executive will work closely with the Marketing Director to plan and deliver marketing initiatives throughout the pilot phase, commercial launch, and ongoing brand development in Vietnam.
This position will take a hands-on role in day-to-day marketing execution, including campaign coordination, content and creative asset management, event support, digital marketing activities, agency and vendor coordination, and collaboration with internal teams.
The ideal candidate is highly organized, detail-oriented, proactive, and execution-focused, with the ability to thrive in a fast-paced startup environment. The role will contribute to building the company's presence in the electric two-wheeler, battery-swapping, and sustainable mobility sector.
1. Marketing Campaign Execution
- Support the planning and implementation of marketing campaigns covering pilot launches, commercial launches, channel activation, customer engagement, and brand awareness.
- Coordinate campaign timelines, deliverables, approval processes, and execution progress with internal stakeholders and external agencies.
- Assist in developing campaign briefs, creative requirements, key messaging, and communication materials.
- Monitor campaign progress to ensure activities are delivered on schedule and remain consistent with the company's brand direction.
- Support post-campaign reviews by consolidating performance results, key learnings, and recommendations.
2. Brand & Creative Asset Management
- Assist in developing and managing brand materials, including key visuals, brochures, banners, posters, sales materials, digital content, event assets, and presentation templates.
- Coordinate with creative agencies, designers, printers, and production suppliers to ensure marketing materials are delivered on time.
- Ensure all marketing assets comply with brand guidelines and maintain consistency across online and offline channels.
- Maintain an organized archive of approved marketing materials and working files.
- Support the localization and adaptation of global or partner-provided materials for the Vietnam market.
3. Digital Marketing & Social Media Support
- Support the management of the company's digital platforms, including its website, social media channels, and digital campaign assets.
- Coordinate content calendars, social media posts, visuals, captions, and internal approval processes.
- Work with digital agencies and media partners to execute paid media campaigns, monitor performance, and prepare reports.
- Monitor social media engagement, customer comments, inquiries, and basic sentiment trends.
- Assist with analyzing key digital marketing metrics such as reach, engagement, leads, website traffic, and conversion where applicable.
4. Event & Launch Activation Support
- Support the planning and execution of company events, including pilot launches, commercial launches, dealer events, partner visits, customer engagement activities, media events, and internal events.
- Coordinate event logistics, including venues, invitations, guest lists, RSVPs, agendas, branding setup, production materials, agency coordination, and onsite execution.
- Assist in preparing event materials such as digital invitations, presentation decks, backdrops, product displays, demonstration flows, promotional giveaways, and photography/videography requirements.
- Ensure events are executed professionally, consistently with the brand identity, and in line with business objectives.
- Prepare post-event reports covering attendance, photos, key outcomes, and required follow-up actions.
5. Channel & Sales Marketing Support
- Work closely with Sales, Distribution, Business Development, and Channel teams to support marketing requirements for dealers, agents, workshops, and business partners.
- Assist in developing sales enablement materials such as product presentation decks, dealer pitch materials, customer FAQs, service information, and promotional tools.
- Coordinate local activation materials for selected dealers, agent locations, service partners, and field teams.
- Gather feedback from frontline teams and support improvements to customer-facing materials.
- Assist with monitoring competitors and market activities related to electric two-wheeler marketing, promotions, channel activation, and customer communications.
6. Agency, Vendor & Procurement Coordination
- Coordinate with creative, media, event, production, printing, and other marketing service providers.
- Support quotation collection, vendor evaluation, procurement activities, purchase requests, invoice tracking, and payment follow-up.
- Ensure vendors deliver according to agreed timelines, quality standards, scope, and budget.
- Maintain organized records of quotations, approvals, contracts, invoices, and completed deliverables.
- Work closely with Procurement and Finance teams to ensure marketing expenses are properly documented and comply with internal procedures.
7. Market Research & Customer Insights
- Support customer research activities, including focus groups, online surveys, field visits, dealer interviews, rider interviews, and competitor monitoring.
- Assist in preparing research materials such as discussion guides, questionnaires, and interview notes.
- Consolidate customer feedback and market observations into clear and concise summaries.
- Support the Marketing Director and cross-functional teams in turning customer insights into campaign concepts, communication messages, and improvements to the customer value proposition.
8. Internal Coordination & Reporting
- Prepare regular updates on marketing activities, campaign trackers, budget trackers, and action logs.
- Coordinate with internal departments to ensure marketing activities remain aligned with launch schedules and business priorities.
- Support the preparation of marketing presentations and updates for management and leadership meetings when required.
- Maintain well-organized documentation covering marketing plans, approvals, campaign materials, vendor records, and activity reports.
- Proactively highlight potential risks, delays, resource constraints, or decisions requiring the Marketing Director's attention.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2–4 years of experience in marketing, communications, brand activation, digital marketing, event management, or agency coordination.
- Must have strong experience in automotive, motorcycles, mobility, EV
- Solid understanding of marketing execution, campaign coordination, social media, event management, and vendor coordination.
- Strong project management and coordination skills, with a high level of attention to detail and deadlines.
- Strong written, verbal communication, and presentation skills.
- Ability to work effectively with agencies, vendors, internal teams, and external partners.
- Proficiency in Microsoft PowerPoint, Excel, Word, and basic digital marketing tools.
- Good English communication skills are preferred.
