As part of the largest home improvement retailer in Southeast Asia, MR.DIY Vietnam is entering a thrilling phase of explosive expansion. With a hyper-growth strategy in place, we are rapidly scaling our store network across the country to bring Always Low Prices to every neighborhood!
Are you a highly resilient, proactive, and exceptionally organized coordinator who can smoothly manage multiple tasks and stakeholders under high pressure
To fuel our massive growth, we are looking for a (Senior) In-store Marketing Executive to serve as the key operational engine behind our new store launches — from Soft Opening (SO) to Grand Opening Events (GOE) — and ongoing Local Marketing Activities. We strictly prioritize ATTITUDE OVER APTITUDE, seeking someone with a get-things-done attitude and extreme ownership rather than someone with a perfect portfolio but a passive work ethic.
Responsibilities
- Act as the main operational focal point working closely with the Vietnam Country Marketing Manager and Malaysia HQ Marketing Team to adapt regional campaigns and execute localized store strategies.
- Drive end-to-end operational execution for promotions, localized trade programs, interactive activations, and Visual Merchandising (VM) following HQ guidelines.
- Take full operational ownership of setting up, scheduling, and executing marketing activities for new store openings.
- Translate regional/global guidelines into clear, actionable, bilingual (English/Vietnamese) instruction packets for store staff, and proactively ensure 100% display compliance on-site.
- Partner with local printing, production, and installation vendors to produce high-quality POSM, managing timelines, delivery logistics, and setup budgets.
- Maintain a database of active promotions, keep Customer Service updated, and manage internal paperwork (PR, PO, vendor contracts, processing payments).
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- 3–5 years of experience in process management, operational coordination, trade marketing execution, or managing multiple external vendors simultaneously.
- Prior experience in the Retail industry (FMCG, Convenience Stores, Fashion, Cosmetics, Consumer Electronics, etc.) is highly preferred.
- Basic understanding of Visual Merchandising (VM) standards, POSM production, local store event management, and retail store operations.
- Good English communication skills (both written and spoken) to report directly and collaborate smoothly with the regional HQ Marketing team in Malaysia.
- Exceptional multi-partner coordination, process tracking, timeline management skills, and a sharp eye for spatial layouts.
- Proficient in basic data tracking and administrative tools (Excel, Google Sheets, Lark Suite, Data Visualization tools).
