1. Role Overview
The
Digital Brand Marketing Executive (Brand Awareness) is responsible for translating digital marketing strategies into flawless execution to maximize brand visibility, reach, and engagement across digital platforms. This role serves as a key liaison between the Brand Marketing team, media agencies, and external partners, ensuring all digital campaigns, paid media activities, and content initiatives are launched smoothly, on time, and in full compliance with brand guidelines.
2. Key Responsibilities
Digital Campaign & Media Execution
- Execute digital advertising campaigns focused on brand awareness across Paid Social, Display, YouTube, TikTok Ads, and other digital platforms.
- Coordinate campaign timelines and ensure all creative assets (visuals, videos, copywriting) are delivered on schedule and aligned with brand guidelines.
- Work closely with media agencies to support campaign implementation and optimize execution efficiency.
Content & Digital Platform Management
- Coordinate the daily operation and content updates across the brand's owned digital channels, including the website and social media platforms.
- Ensure consistent brand messaging, tone of voice, and visual identity across all digital touchpoints.
- Support the preparation and deployment of campaign content according to the marketing calendar.
Performance Monitoring & Reporting
- Track campaign performance by monitoring key brand awareness metrics such as Reach, Impressions, Video Views, Engagement Rate, and other relevant KPIs.
- Prepare weekly and monthly performance reports, highlighting key insights and recommendations for future campaign optimization.
Cross-functional Collaboration
- Collaborate closely with Brand Marketing, Media Agencies, Creative Agencies, and other internal stakeholders to ensure smooth campaign execution.
- Coordinate with regional and global teams when required to support campaign implementation and reporting.
3. Requirements
Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience
- Minimum 1 year of experience in Digital Marketing, Media, or Communications, preferably within FMCG, Beauty, Retail, or Advertising/Media Agencies.
- Hands-on experience in supporting and operating digital advertising campaigns using platforms such as Facebook Ads Manager, TikTok Ads, and Google Ads.
Technical Skills
- Good understanding of digital marketing platforms and Vietnam's social media landscape.
- Familiarity with digital marketing metrics and analytics, including Reach, Impressions, Engagement Rate, and Share of Voice.
- Strong project coordination and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Soft Skills
- Proactive, detail-oriented, and highly accountable.
- Strong communication and stakeholder management skills.
- Good command of both Vietnamese and English, with the ability to collaborate effectively with regional and global teams.
