The Digital Marketing Analyst should understand various digital touch points, drive the digital experience and highly effective digital campaigns. This job requires critical thinking, data-driven mindset, and excellent communication skills to work directly with cross-functional team.
Key Responsibilities
Channel Performance Analysis:
- Monitor and evaluate the performance of paid and organic marketing channels. Identify cost-effective opportunities to scale and improve efficiency across channels (Google, Meta, TikTok, Affiliates, etc.).
User CLV & Segmentation:
- Analyze customer lifetime value across different cohorts, segments, and campaigns to inform strategy and maximize long-term revenue.
Demand Incremental & Attribution:
- Assess incremental new demand generated through paid media, and other marketing efforts. Work closely with Data and Product to improve measurement methodologies.
Marketing Efficiency Projects:
- Identify and implement new processes or automation that improve tracking, reporting, and decision-making speed for the marketing team.
Dashboards & Reporting:
- Maintain and improve marketing dashboards to reflect real-time performance, budget burns, CAC, ROAS, and key growth KPIs.
Incentive & Promotion Analysis:
- Work closely with Campaign and Ops teams to analyze effectiveness of all campaign types. Provide insights and recommendations for better targeting and spend allocation.
Cross-functional Collaboration:
- Partner with BI, Finance, Product, and Ops teams to align on metrics, unblock challenges, and ensure shared understanding of campaign outcomes.
New Initiatives Support:
- Support in launching new products, new campaign types across Marketing channels, and new growth campaigns with data-backed analysis and performance forecasting.
Requirements:
- 2+ years of experience in Marketing Analytics, Data Analytics, and Conversion Rate Optimization
- University Graduate, preferably in Statistics, Mathematic, Computer Science or Economics.
- Experience with tracking platforms: Google Analytics / Firebase, Appsflyer, Insider is a plus
- Excellent verbal and written communication skill (English & Vietnamese)
- Ability to work within a team and independently
- Strong organizational, time management, and analytical skills
- Strong foundation in data query/manipulation using SQL.
- Experience using R, Python or other tools for statistical analysis is a plus.
- Experience creating dashboard reporting in Tableau, Power BI or a similar visualization tool a plus.
- Results and detail-oriented with continuous improvement mindset.
- Effective communication and organizational skills.
- Great work ethic and can-do attitude.
