Marketing & Branding Specialist

As our Marketing & Branding Specialist, you will report directly to the Founder/CEO and be a key player in building our brand in the sensitive and complex healthcare space. You will be responsible for communicating our values with empathy and authority. This is a hands-on role where you will have a direct impact on our growth and be involved in strategic decisions. You will need to translate complex medical and technical concepts into clear, compelling, and trustworthy narratives.

Content & Storytelling:

• Craft and write compelling, high-quality content in English for our blog, clinical case studies, patient success stories, white papers, and social media.
• Translate complex medical and technical concepts into clear, compassionate, and accurate content for both clinical and non-clinical audiences.
• Develop content that builds trust and establishes our company as a thought leader in the HealthTech space.

Digital Marketing Execution:

• Manage and grow our professional social media presence, particularly on platforms like LinkedIn, to engage with healthcare professionals and institutions.
• Execute targeted digital marketing campaigns (email, content marketing, SEO) designed to reach specific healthcare segments.
• Track, analyze, and report on campaign performance, providing insights to refine our outreach strategy.

Brand Management:

• Act as a brand guardian, ensuring our messaging is consistent, ethical, and instills a sense of trust, credibility, and empathy.
• Collaborate with product and medical teams to create marketing assets that are both visually compelling and clinically sound.

Community & Collaboration:

• Engage with our online community of clinicians, researchers, and patient advocates.
• Work closely with leadership to align marketing initiatives with our product roadmap and company goals.

Must-Haves:

• Experience: 1-2 years of professional experience in a marketing, branding, or content creation role.
• Exceptional Communication & Storytelling (English): You can articulate complex ideas with clarity, precision, and empathy in both written and verbal formats
• Tech Savvy: A genuine interest in technology, software, or our specific industry. You must be comfortable learning about and marketing a technical product
• Passion for Healthcare Innovation: A genuine interest in healthcare, digital health, or MedTech. You are excited by the challenge of solving problems in the medical field.
• Digital Skills: Hands-on experience with social media management tools, email marketing platforms, and content management systems.
• Strong Presentation Skills: You are confident in creating and delivering clear and engaging presentations to internal and external stakeholders
• Proactive & Independent: A self-starter with a 'can-do' attitude and the ability to manage projects in a fast-paced environment.
• Education: Bachelors degree in Marketing, Communications, Life Sciences, or a related field.

Nice-to-Haves (You&aposll stand out if you have):

• Direct industry experience in healthcare, HealthTech, medical devices, or pharmaceutical marketing.
• Ability to quickly learn and communicate complex clinical information.
• Familiarity with the ethical considerations and regulations of marketing in the healthcare sector.
• Experience marketing to B2B audiences, such as hospitals, clinics, or physicians.

• Meaningful Work: The opportunity to be part of a company that is making a tangible, positive impact on healthcare and people&aposs lives.
• Direct Mentorship & Impact: Work side-by-side with our Founder/CEO, gaining firsthand insight into building a HealthTech startup.
• Significant Growth: A steep learning curve with massive opportunities for professional development at the intersection of marketing and healthcare.
• Collaborative Culture: A dynamic, supportive, and transparent work environment where your ideas are valued.
• Competitive Compensation: A competitive salary and benefits package.