Job Overview
As Market Research Manager, you will lead the company's efforts in understanding the automotive market landscape, customer behavior, and industry trends. Your insights will play a critical role in shaping strategic decisions in product development, pricing, marketing, and long-term business planning.
Key Responsibilities
- Lead market intelligence activities, including analysis of customer behavior, market trends, competitor strategies, pricing, and regulatory updates.
- Develop and manage quantitative and qualitative research projects (surveys, focus groups, in-depth interviews, etc.) in-house or via third-party agencies.
- Translate complex data into actionable insights to support product strategy, go-to-market plans, dealer performance, and brand positioning.
- Track emerging trends such as electric vehicles (EVs), autonomous driving, shared mobility, and digitalization in the automotive sector.
- Supervise and mentor a team of analysts/researchers; ensure high-quality data collection, analysis, and reporting.
- Build and manage internal dashboards and reporting tools using Excel, Power BI, Tableau, or equivalent platforms.
- Collaborate closely with Marketing, Sales, Product, and Strategy teams to align research findings with business needs.
- Prepare and present research findings to senior management, including C-level executives.
- Manage research budgets and relationships with external vendors or consulting firms.
Requirements
QUALIFICATIONS:
- Bachelor's or Master's degree in Business, Marketing, Economics, Statistics, or related fields.
- Minimum 5 years of experience in market research or business intelligence, including 2+ years in a leadership or managerial role.
- Strong knowledge of the automotive market in Vietnam and/or Southeast Asia. Experience with EVs or tech-driven automotive models is a plus.
- Proficient in research methodologies, survey design, and analytical tools (e.g., SPSS, Power BI, Tableau).
- Excellent leadership, project management, and presentation skills.
- Strategic thinking, with the ability to connect data with business impact.
- Fluent in Vietnamese and proficient in English (both written and spoken).
