Job Description:
1. Community Strategy & Concept Development
- Work closely with GD and team lead to align on the overall direction and objectives of Industrial Zone (IZ) worker communities
- Support the development of community concepts tailored to industrial workers, positioning Zalo groups as Shopee deal-hunting & shopping communities rather than official announcement channels.
- Contribute ideas for community tone, engagement mechanics, and content angles to drive long-term participation
2. Zalo Community Setup & Scaling
- Build and operate Zalo community groups for Industrial Zone workers, with each group linked to a specific company or offline event
- Manage community setup, group rules, member onboarding post-event, and daily operations at scale (up to 100 groups)
- Ensure consistent community structure, naming conventions, and guidelines across all groups
3. Community Content Levers
- Execute community content plans that drive Shopee shopping behavior through deal seeding, worker-relevant product recommendations, and simple shopping tips (vouchers, free shipping).
- Seed conversations and encourage interaction using community-style content, similar to Shopee deal-hunting groups, to keep groups active and organic.
4. Engagement & Community Growth
- Drive engagement through lightweight community mechanics such as polls, deal reactions, Q&A, and sharing purchase experiences
- Encourage repeat participation and community stickiness without heavy moderation or forced campaigns
- Monitor community health and proactively prevent spam, misinformation, or off-topic content
5. Cross-functional Coordination
- Coordinate with GD & Production, Livestream, program team to ensure community content aligns with campaign calendars and promotion priorities
- Sync regularly with Data PIC and team lead on performance, insights, and optimization opportunities
- Support ad-hoc initiatives related to IZ worker engagement as assigned
6. Monitoring, Reporting & Optimization
- Track community-level metrics such as active groups, engagement rate, deal reach, and recurring content themes
- Collect insights from worker behavior and feedback to refine content, seeding strategy, and community structure
- Support periodic reporting to highlight learnings and scalable community models
Requirements:
- Bachelor's degree in Business, Marketing, Communications, or related fields.
- 1-2 years of experience in community operations, content execution, or digital marketing roles.
- Hands-on experience managing online communities or groups (Zalo, Facebook).
- Ability to execute community-style content (deal seeding, product recommendations, shopping tips) to drive engagement.
- Strong coordination and execution skills to manage multiple groups at scale with clear structure and guidelines.
- Basic understanding of engagement metrics and ability to support simple tracking and reporting.
- Experience with KOC/KOL, affiliate, or social commerce-related programs.
- Familiarity with Shopee shopping mechanics (vouchers, free shipping, campaigns).
- Sensitivity to community tone and user behavior, especially mass-user or worker communities.
