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Shopee

KOC Acquisition Initiative - Marketing, Shopee

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  • Posted 18 hours ago
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Job Description

Job Description:

1. Online Acquisition Initiative Execution

  • Execute online acquisition initiatives to attract, onboard, and activate KOLs/KOCs across digital channels.
  • Ensure initiatives are implemented according to approved frameworks, timelines, and governance standards.
  • Support end-to-end execution from initiative setup to post-campaign evaluation.

2. Compliance & Process Management

  • Ensure all online acquisition initiatives comply with internal policies, SOPs, and compliance requirements.
  • Coordinate with Legal, Finance, Risk, and Operations teams to validate initiative setup and execution.
  • Monitor compliance checkpoints throughout the initiative lifecycle (approval, execution, reporting).
  • Identify compliance risks, gaps, or deviations and proactively escalate issues when necessary.
  • Support audits, reviews, and internal checks related to acquisition initiatives.

3. Performance Tracking & Reporting

  • Track initiative performance against defined KPIs while ensuring data accuracy and integrity.
  • Prepare structured reports for management with clear insights and compliance status.
  • Maintain proper documentation for initiative performance and compliance records.

4. Stakeholder & Cross-functional Coordination

  • Act as a coordination point between Acquisition, Product, Ops, BI, Legal, and Finance teams.
  • Ensure alignment on initiative scope, approval flow, and execution standards.
  • Support vendor or partner coordination under approved contractual and compliance frameworks.

5. Process Improvement & Documentation

  • Document initiative execution flows, approval processes, and compliance checkpoints.
  • Propose process improvements to enhance efficiency while maintaining compliance standards.


Requirements:

  • Bachelor's degree in Business, Marketing, or related fields.
  • 1-2 years of experience in project execution, acquisition initiatives, operations, or program management (e-commerce / digital / affiliate background is a strong plus).
  • Strong execution & ownership mindset able to manage multiple initiatives with clear timelines and checkpoints.
  • High attention to detail with the ability to follow frameworks, SOPs, and compliance requirements.
  • Basic understanding of data tracking, KPI monitoring, and reporting.
  • Good coordination and communication skills to work with cross-functional stakeholders (Product, Ops, BI, Legal, Finance).
  • Proactive problem-solving ability able to identify risks, gaps, or deviations and escalate appropriately.
  • Comfortable working in a fast-paced, structured environment with both operational and analytical tasks
  • Experience with creator/KOL, affiliate, or community-based programs.
  • Familiarity with automation tools, dashboards, or internal systems is a plus.

More Info

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About Company

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 143675093