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Shopee

Key Account Performance Analyst (Affiliate/KOL) - Marketing, Shopee

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  • Posted 13 hours ago
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Job Description

Job Description:

  • Monitor daily/weekly performance of top-tier KOLs (traffic, CTR, CVR, orders, GMV, Income).
  • Detect performance anomalies and conduct root-cause analysis across traffic quality, conversion, commission, incentives, program mechanics, and operations.
  • Evaluate and optimize program effectiveness by KOL tier, content format, and business objective.
  • Act as the performance bridge between Programs team, Key Account team, and KOL execution.
  • Identify operational gaps and continuously improve SOPs, workflows, and execution quality.
  • Assist Key Account Leaders on KOL performance reviews, prioritization, and optimization decisions.
  • Deliver concise dashboards and actionable insights, not limited to reports.

Requirements:

  • Strong full-funnel performance analysis skills (traffic click order GMV/revenue).
  • Proven problem-solving skills to detect performance anomalies and clearly explain root causes.
  • Strong data-driven thinking to come up with actionable optimizations (SKU, content, incentive, program).
  • Experience partnering with Key Account or business owners in performance-driven roles.
  • Solid understanding of affiliate / incentive-based programs and execution flows.
  • High ownership mindset with proactive problem-solving and structured thinking.
  • Experience working with top-tier / strategic KOLs or affiliates.
  • Understanding of content-driven commerce (video, livestream, CTA impact).
  • Cross-platform exposure (TikTok, YouTube, Instagram, etc.).
  • Advanced data analysis skills.
  • Experience building playbooks, SOPs, or scalable performance frameworks.

More Info

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About Company

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 136706939