About The Team
As a KOL Performance Partner within Shopee Affiliate's Key Account team, you will ensure the performance quality of top and strategic KOLs.
This role partners closely with Key Account Leaders to monitor full-funnel performance, detect anomalies, diagnose root causes, and optimize programs and execution across Programs team Key Account KOL, driving sustainable traffic, conversion, and revenue growth.
Job Description
- Monitor daily/weekly performance of top-tier KOLs (traffic, CTR, CVR, orders, GMV, Income).
- Detect performance anomalies and conduct root-cause analysis across traffic quality, conversion, commission, incentives, program mechanics, and operations.
- Evaluate and optimize program effectiveness by KOL tier, content format, and business objective.
- Act as the performance bridge between Programs team, Key Account team, and KOL execution.
- Identify operational gaps and continuously improve SOPs, workflows, and execution quality.
- Assist Key Account Leaders on KOL performance reviews, prioritization, and optimization decisions.
- Deliver concise dashboards and actionable insights, not limited to reports.
Requirements
- Strong full-funnel performance analysis skills (traffic click order GMV/revenue).
- Proven problem-solving skills to detect performance anomalies and clearly explain root causes.
- Strong data-driven thinking to come up with actionable optimizations (SKU, content, incentive, program).
- Experience partnering with Key Account or business owners in performance-driven roles.
- Solid understanding of affiliate / incentive-based programs and execution flows.
- High ownership mindset with proactive problem-solving and structured thinking.
- Experience working with top-tier / strategic KOLs or affiliates.
- Understanding of content-driven commerce (video, livestream, CTA impact).
- Cross-platform exposure (TikTok, YouTube, Instagram, etc.).
- Advanced data analysis skills.
- Experience building playbooks, SOPs, or scalable performance frameworks.
