Key Account Manager (Medical Sales)
roffe international holdings pte. ltd.- Posted 10 hours ago
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Job Description
Role Summary
As a Key Account Manager (KAM) at BUZUD, you will drive business growth by building and maintaining strategic partnerships with institutional healthcare providers, pharmacy chains, retail partners, and corporate clients. You will be responsible for expanding BUZUD's product footprint-spanning CGMs, continuous vital monitoring devices, oxygen concentrators, AEDs, and AI-enabled smart health hardware-across Singapore and regional key accounts.
Key Responsibilities
Account Strategy & Business Development
Develop and execute key account plans to achieve revenue, market share, and profitability targets across B2B medical, retail, and institutional sales channels.
Manage full-cycle sales processes for key accounts: from lead prospecting and pitch presentations to contract negotiation and closing.
Identify expansion opportunities within major hospitals, private clinics, nursing homes, pharmacy chains, and corporate wellness programs.
Relationship Management
Build long-term, high-trust relationships with key opinion leaders (KOLs), C-suite healthcare executives, procurement teams, and retail category managers.
Serve as the main point of contact for strategic accounts, ensuring high customer satisfaction, rapid issue resolution, and contract renewals.
Product Portfolio & Technical Demonstration
Conduct product presentations and live demonstrations of BUZUD's medical technology ecosystem (e.g., Continuous Glucose Monitors, smart health rings, ECG devices, oxygen solutions).
Partner with the internal Biomedical and Clinical teams to deliver technical onboarding and staff training for partner institutions.
Market Intelligence & Operations
Track competitor positioning, market trends, regulatory updates, and pricing strategies to refine BUZUD's market offerings.
Forecast sales pipelines accurately, maintain CRM records, and manage budgets for account-activation activities.
Collaborate with Marketing and Operations teams on trade promotions, channel activation, product launches, and supply chain fulfillment.
Requirements & Qualifications
Education: Bachelor's degree in Business, Biomedical Sciences, Healthcare Management, Marketing, or a related discipline.
Experience: 3-5+ years of B2B sales or key account management experience within medical devices, pharmaceuticals, healthcare electronics, or health-tech.
Track Record: Proven ability to hit sales quotas, manage high-value accounts, and negotiate contracts with institutional decision-makers.
Product Knowledge: Strong understanding of Singapore's healthcare ecosystem (HSA regulatory environment, public/private medical group structures, and pharmacy retail networks).
Skills: Excellent communication, consultative selling, negotiation, and presentation skills.
Language Proficiency: Strong command of English fluency in Mandarin or local languages is advantageous for liaising with local healthcare partners and cross-border teams.
