Google Ads Optimization Specialist

Company Description

Royal Advertising is a results-driven digital marketing agency dedicated to helping businesses grow online.

We specialize in Social Media Management, Facebook and Instagram Advertising, Graphic Design, and Content Creation, helping brands increase visibility, generate qualified leads, and achieve sustainable business growth.

Our mission is simple: deliver effective digital marketing solutions that create real, measurable business results. We combine creative execution with structured, data-driven media buying and transparent client communication.

Joining Royal Advertising means working with a professional team focused on quality, accountability, and long-term client partnerships.

Role Description

We are hiring an experienced Google Ads Optimization Specialist to improve performance across a portfolio of established client accounts.

This is a dedicated, hands-on optimization role for a practitioner who excels at diagnosing inefficiencies and unlocking incremental growth. You will be responsible for full account audits, restructuring, bid strategy refinement, budget reallocation, search term analysis, audience optimization, and landing page recommendations.

You will manage significant monthly budgets within corporate account structures, collaborate with account managers, analysts, and creative stakeholders, and take full ownership of efficiency metrics including CPA, ROAS, and conversion quality.

The ideal candidate has deep technical expertise, a structured analytical approach, and proven experience operating in corporate environments with monthly invoicing and credit lines.

Qualifications

Required:

• 4+ years of hands-on Google Ads experience with a focus on optimization of existing accounts
• Proven track record improving CPA, ROAS, and conversion volume on accounts spending $50K+ per month
• Deep expertise across Search, Shopping, Performance Max, Display, Video, and Demand Gen
• Strong proficiency in account auditing, restructuring, bid strategy management, and budget allocation
• Expert knowledge of conversion tracking validation, Google Analytics 4, Google Tag Manager, and attribution modeling
• Experience with auction insights analysis, search term optimization, and audience refinement
• Advanced skills in Looker Studio and Excel / Google Sheets for performance analysis and forecasting
• Excellent written and verbal communication skills in English

Corporate Accounts and Credit Lines (Required):

• Hands-on experience optimizing corporate Google Ads accounts operating on monthly invoicing
• Working knowledge of Google Ads credit lines, including limit planning, spend pacing, and reconciliation
• Experience coordinating with Google Ads account representatives on billing, escalations, and strategic support
• Proficiency in MCC management, access governance, and policy compliance for enterprise structures
• Understanding of corporate reporting cycles, budget approvals, and month-end financial processes

Preferred:

• Active Google Ads certifications in Search, Shopping, Display, and Measurement
• Experience with Google Ads Scripts, automated rules, and bulk optimization workflows
• Background in e-commerce, lead generation, or B2B optimization programs
• Experience with incrementality testing, experiment design, and statistical evaluation
• Knowledge of first-party data strategies, enhanced conversions, and offline conversion imports

Key Competencies:

• Full ownership of optimization outcomes and efficiency gains
• Structured, detail-oriented, and data-driven working style
• Ability to identify root causes and prioritize high-impact actions
• Clear and professional communication of technical insights
• Proactive testing mindset with high standards for accuracy and compliance

What We Offer

• Premium compensation starting at $180,000+ annually, plus performance-based incentives
• Remote-first role within the United States with flexible working hours
• Portfolio of active client accounts with meaningful budgets and growth potential
• Collaborative team across media, analytics, and creative
• Professional development, certification support, and access to advanced tools

How to Apply

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Click Apply to complete our application form.

Please answer all questions honestly and thoroughly — this is a required step of the screening process.