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F&B Marketing Manager

F&B Marketing Manager

comfort italian pte. ltd.
5-8 Years
SGD 4,700 - 5,300 per month
  • Posted 16 hours ago
  • Be among the first 10 applicants

Job Description

Comfort Italian operates high-quality dining concepts in Singapore, including Salt & Soul and Tavola Aperta. We are seeking a strategic, revenue-driven Marketing Manager to own portfolio growth, lead high-impact brand partnerships, and oversee total campaign execution across our concepts.

Key Responsibilities

  • Commercial Growth &: Own the marketing budget, develop and execute data-driven growth strategies to increase cover counts, average check size, and top-line revenue.

  • Strategic Partnerships & Business Development: Lead high-level partnership strategy-identifying, negotiating, and executing scalable co-branding initiatives, corporate partnerships, and brand collaborations to drive customer acquisition.

  • Brand Strategy & Portfolio Leadership: Define long-term brand positioning and campaign calendars for Salt & Soul and Tavola Aperta, ensuring distinct positioning and market relevance for each concept.

  • 360° Omnichannel Marketing & PR: Direct performance marketing, social media, CRM, and public relations strategies. Build top-tier relationships with media outlets, key opinion leaders (KOLs), and industry stakeholders to maximize brand visibility.

  • Customer Retention & Analytics: Drive guest loyalty and VIP programs using CRM data and guest analytics to improve customer lifetime value, repeat visit frequency, and retention rates.

  • Cross-Functional Leadership: Partner closely with culinary, operations, and finance leadership to ensure marketing initiatives align with operational capacity, cost structures, and flawless menu execution.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

  • 5 years of progressive marketing experience, with a proven track record in Singapore's F&B, hospitality, or lifestyle sectors.

  • Demonstrated success owning marketing budgets, delivering commercial revenue growth, and negotiating high-value partnerships.

  • Strong network of media contacts, lifestyle brands, corporate partners, and agencies in Singapore.

  • Exceptional leadership, negotiation, and analytical skills with a strategic, growth-focused mindset.

More Info

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Key Skills

Guest analytics

Data-driven growth strategies

Co-branding initiatives

Brand collaborations

Campaign calendars