Digital Performance Marketing Executive

I. M t cng vic

• Ph trch ton b hot ng marketing cho sn phm Th tn dng s & Mua trc tr sau (BNPL) hoc Vay tin trc tuyn, Vay mua xe cc sn phm co-branding hp tc vi cc i tc sn thng mi in t, thng mi ln, di s qun l ca Trng phng Marketing HO v Gim c kinh doanh sn phm.
• Lp k hoch marketing tng th v chi tit nhm t c cc mc tiu i theo hnh trnh ca khch hng: t brand awareness, engagement, consideration, conversion chuyn i thnh khch hng s dng sn phm, khuyn khch khch hng duy tr s dng sn phm v tng cng mc trung thnh, hi lng ca khch hng sau khi s dng sn phm. Trong , ty tng sn phm v giai on s tp trung vo phn performance marketing (tng cng chuyn i, ti u phu hnh trnh khch hng) phi hp cng i tc thng mi; hoc tp trung vo phn brand awareness.
• Ln k hoch v trin khai cc chin dch khuyn mi sng to v hiu qu, trn c s hp tc i tc thng mi nhm t c cc mc tiu marketing.
• Qun l fanpage/website/knh digital ca sn phm, m bo tun th brand guideline v policy nn tng, ng thi t c cc mc tiu v tip cn, tng tc, traffic.
• Trc tip vit/duyt content c bn: tin khuyn mi, bi fanpage, xy dng landing page, brief creative video, bi PR
• Phi hp cc nhn s chuyn mn lin quan trin khai cc knh digital marketing nh in-app notification, in-app banner, in-app pop up, SMS, ZNS, Zalo OA broadcast, social media retargeting (Facebook, Google, TikTok Ads), CRM-based campaigns, communities.
• Theo di, o lng v bo co cc ch s v awareness, engagement, leads, conversion, loyalty.
• Thc hin cc nhim v khc lin quan marketing sn phm ti chnh di s phn cng ca ban lnh o.

II. Yu cu

1.Trnh hc vn

• Tt nghip i hc tr ln chuyn ngnh Marketing, Qun tr kinh doanh, Truyn thng, Ti chnh hoc c chng ch lin quan Digital Marketing hoc tt nghip cc lnh vc lin quan

2. Kinh nghim lm vic

• u tin ng vin c trn 03 nm kinh nghim marketing sn phm dch v
• u tin kinh nghim trong lnh vc ti chnh, fintech, ngn hng, thng mi in t, digital
• C kinh nghim trin khai digital performance hoc co-branding campaign

3. Kin thc chuyn mn

• Marketing tch hp: branding, digital, PR, event. Digital performance: Facebook Ads, Google Ads, TikTok Ads, CRM automation, SMS/ZNS
• Hiu hnh vi khch hng trong lnh vc ti chnh c nhn l li th

4. K nng

• u tin ng vin c t cht nng sng, sng to, linh hot
• Lp k hoch, qun l d n
• Vit ni dung, brief creative r rng
• Phn tch d liu, bo co KPI
• Giao tip, phi hp a phng ban v i tc
• Kh nng chu p lc, qun l nhiu d n song song
• Ting Anh giao tip tt

5. Thi gian a im lm vic:

• Thi gian: Th Hai -Th Su (8h30 - 17h30)
• a im: 43 Tho in, HCM

6. Yu cu h s

• CV ting Vit hoc ting Anh
• Portfolio/Case study chin dch trin khai (nu c)
• Bng cp, chng ch lin quan

III. Ch quyn li

1. Thu nhp & Phc li

• Mc lng cng: tha thun theo nng lc
• Ph cp n tra: 500.000 VN/thng
• Lng kinh doanh: Hp dn, thng theo qu, da trn kt qu v hiu qu cng vic

2. Ch lm vic & i ng

• Thi gian lm vic: 8h30 - 17h30,Th Hai Th Su (ngh Th By & Ch nht)
• Bo him y : BHXH, BHYT, BHTN theo quy nh Nh nc
• Gi bo him sc khe m rng dnh ring cho CBNV VietCredit
• Chnh sch phc li: Hiu h, ngh php nm, php thm nin
• Thng cc dp l: Tt, 8/3, 20/10, Trung thu (tin mt hoc hin vt)
• Teambuilding Du lch nh k: 2 ln/nm
• Tham gia cc hot ng vn ha th thao ni b gn kt, si ni

3. C hi pht trin

• C hi thng tin ln cc v tr Chuyn vin cao cp / Trng nhm / Qun l cp cao
• Lm vic trong mi trng chuyn nghip, tip xc i tc a dng trong lnh vc ti chnh ngun vn
• Tip cn h thng kim sot & nh gi tn dng t ng thc tin
• o to bi bn v nh k v chuyn mn v k nng qun l
• Tham gia cc chng trnh pht trin nng lc ni b ca VietCredit.