Job Overview:
VinFast is a pioneering electric vehicle (EV) company committed to revolutionizing the automotive industry with sustainable and innovative mobility solutions. As a leading player in the EV market, VinFast is dedicated to delivering high-quality, cutting-edge electric vehicles that redefine the driving experience. Our team consists of passionate professionals driven by a shared vision of creating a greener and more sustainable future through innovation, technology, and excellence.
Location: Hanoi
Responsibilities:
- Develop and execute an integrated Digital Marketing strategy aligned with VinFasts brand direction and business objectives.
- Manage, coordinate, and oversee all digital activities, including website, social media, paid media, SEO/SEM, CRM (lead management), and content.
- Collaborate with internal departments and external agencies to implement integrated Digital Marketing campaigns.
- Manage the digital marketing budget, ensuring cost optimization and strong return on investment (ROI).
- Monitor and analyze performance reports, providing continuous improvement recommendations.
- Build, train, and develop the Digital Marketing team.
Requirements:
- Bachelors degree in Marketing, Communications, Business Administration, or a related field.
- 5+ years of experience in Digital Marketing, with at least 3 years in a managerial role.
- Strong knowledge of digital channels and tools: SEO, SEM, paid advertising, content, social media, CRM, and data analytics.
- Proven leadership, project management, and budget management skills.
- Strategic thinking, strong analytical ability, and a keen sense of market trends.
- Proficiency in English.
