Copywriter

I. JOB DESCRIPTION

1. Core Responsibilities (50%)

-Generate and develop creative advertising and communication ideas.

- Work closely with the Account, Planning, and Creative teams to ensure that creative outputs align with client briefs and expectations.

-Propose and present ideas directly to clients.

-Draft slogans, taglines, ad copy, video scripts, and other campaign-related content.

2. Research & Development (30%)

-Conduct research to deeply understand products, services, industries, and target consumers.

-Stay updated with creative trends, writing styles, and cultural insights.

-Mentor and provide guidance to junior copywriters, trainees, or interns.

3. Additional Responsibilities (20%)

-Participate in client meetings to understand creative needs and project goals.

-Contribute to internal creative activities, including team brainstorming, internal design needs, and organizing workshops or training sessions.

II. REQUIREMENTS

-Bachelor's degree in Marketing, Communications, Journalism, Literature, or related fields.

-23 years of experience in advertising, PR, or marketing, ideally in a digital agency.

-Strong writing skills with the ability to emotionally engage and influence readers.

-Solid knowledge of social trends, digital marketing channels, and consumer behavior.

-Strong understanding of client needs from both product and business/communication goal perspectives.

-Ability to work independently and collaboratively with a high level of creativity and initiative.

-Capable of developing big campaign ideas and turning them into executable actions and content.

-Strong presentation and persuasive communication skills.

-Leadership abilities to guide team members toward a unified creative direction.

-Ability to manage multiple projects simultaneously (up to 3 at a time).

-Fluent in both Vietnamese and English, with strong language proficiency in writing and editing.

-Culturally aware with a strong grasp of social contexts and trends.

-Exceptional storytelling, ideation, and semantic analysis skills.

-Versatile in tone, style, and writing approaches for different audiences and platforms.

Hands-on experience as a content creator (e.g., social media, short-form videos, branded content)

Experience managing content execution workflows, including working with designers, editors, or production teams to deliver assets on time.

Familiarity with content calendars, performance-based content planning, or brand storytelling on social-first platforms (TikTok, Instagram, YouTube Shorts, etc.).

III. POLICY AND BENEFITS :

-Salary: Negotiation.

-Other: As policy