Copywriter

I. JOB DESCRIPTION

1. Core Responsibilities (50%)

- Generate and develop creative advertising and communication ideas.

- Work closely with the Account, Planning, and Creative teams to ensure that creative outputs align with client briefs and expectations.

- Propose and present ideas directly to clients.

- Draft slogans, taglines, ad copy, video scripts, and other campaign-related content.

2. Research & Development (30%)

- Conduct research to deeply understand products, services, industries, and target consumers.

- Stay updated with creative trends, writing styles, and cultural insights.

- Mentor and provide guidance to junior copywriters, trainees, or interns.

3. Additional Responsibilities (20%)

- Participate in client meetings to understand creative needs and project goals.

- Contribute to internal creative activities, including team brainstorming, internal design needs, and organizing workshops or training sessions.

II. REQUIREMENTS

- Bachelor's degree in Marketing, Communications, Journalism, Literature, or related fields.

- 23 years of experience in advertising, PR, or marketing, ideally in a digital agency.

- Strong writing skills with the ability to emotionally engage and influence readers.

- Solid knowledge of social trends, digital marketing channels, and consumer behavior.

- Strong understanding of client needs from both product and business/communication goal perspectives.

- Ability to work independently and collaboratively with a high level of creativity and initiative.

- Capable of developing big campaign ideas and turning them into executable actions and content.

- Strong presentation and persuasive communication skills.

- Leadership abilities to guide team members toward a unified creative direction.

- Ability to manage multiple projects simultaneously (up to 3 at a time).

- Fluent in both Vietnamese and English, with strong language proficiency in writing and editing.

- Culturally aware with a strong grasp of social contexts and trends.

- Exceptional storytelling, ideation, and semantic analysis skills.

- Versatile in tone, style, and writing approaches for different audiences and platforms.

Plus Points

Hands-on experience as a content creator (e.g., social media, short-form videos, branded content).

Experience managing content execution workflows, including working with designers, editors, or production teams to deliver assets on time.

Familiarity with content calendars, performance-based content planning, or brand storytelling on social-first platforms (TikTok, Instagram, YouTube Shorts, etc.).

III/ POLICY AND BENEFITS :

- Salary : Negotiation.

- Other : As policy