Business Development Manager

Company Description

The Parentinc is the leading content, community, and commerce platform for parents in Southeast Asia, dedicated to supporting healthy pregnancies and happy families. Our flagship brand, theAsianparent, offers tailored content through its website and app, a parent-focused social network, and access to curated products and services. We also operate Mama's Choice, a multi-award-winning brand providing safe, natural, and halal products for mothers and children, as well as Motherswork, a premium retailer of mother and baby products.

We are looking for a high-performing Business Development Manager to lead and accelerate revenue growth for theAsianparent in Vietnam. This role is responsible for owning the local sales target, building a strong client portfolio across priority categories, and converting strategic opportunities into long-term partnerships.

The successful candidate will combine sharp commercial instincts with a consultative selling style, working closely with the Regional Lead, sales support, content, and account management teams to deliver best-in-class solutions for clients and consistent revenue growth for the business.

Key responsibilities include but are not limited to:

•    Lead generation, new client acquisition and new sales growth in Vietnam.

•    Devising and executing the Vietnam sales strategy in collaboration with the Regional Lead.

•    Owning client retention and growing spend across the existing Vietnam client portfolio.

•    Leading and closing commercial discussions, including proposals, negotiations and deal closures.

•    Providing regular pipeline updates, accurate forecasting and performance tracking against target.

•    Creating and delivering compelling, insight led client pitches.

•    Forecasting and planning campaigns and activity to meet both internal targets and client expectations.

•    Working closely with the internal sales support, account management and content teams to ensure consistently high client satisfaction and flawless campaign delivery.

•    Representing theAsianparent at client meetings, industry conferences and Third Party Industry events: leading or assisting the team as required.

Qualifications

•    Bachelor's degree in Business, Marketing, Communications or a related discipline.

•    Minimum 5 years of business development, sales or commercial experience, ideally within digital media, publishing, advertising, ad-tech, FMCG or a related industry.

•    Proven track record of consistently meeting or exceeding revenue targets in a fast-paced, target-driven environment.

•    Strong existing network of client and agency relationships in Vietnam, particularly across FMCG, baby & child care, healthcare, nutrition, retail or lifestyle categories.

•    Experience selling integrated digital solutions (content, community, social, influencer, performance or media) is strongly preferred.

•    Comfortable building and managing a sales pipeline end-to-end, from prospecting through to close and renewal.

•    Commercial mindset: sharp instinct for identifying opportunities, structuring deals and unlocking new revenue.

•    Consultative selling: ability to translate client objectives into tailored, insight-led solutions.

•    Excellent communication, presentation and storytelling skills, with confidence presenting to senior client stakeholders.

•    Strong negotiation and closing skills.

•    Highly organised, with the discipline to manage pipeline hygiene, forecasting and reporting.

•    Self-starter who thrives with autonomy, ownership and accountability.

•    Fluent in Vietnamese and professional working proficiency in English (both written and spoken).