Associate Planning Manager

WELCOME TO ICON MEDIA

ICON MEDIA is a dynamic agency that specializes in providing advertising, creative, and digital media solutions to businesses of all sizes. With a focus on delivering high-quality services, ICON MEDIA has established a reputation for providing innovative and effective solutions that cater to the unique needs of its clients. Over the years, ICON MEDIA has collaborated with numerous well-known clients, including Tiger, Heineken, Pepsi, Milo, Vinamilk, and Vietjet, among others, and has received numerous awards for its outstanding work. At ICON MEDIA, we value creativity, collaboration, and a passion for excellence. If you&aposre seeking a challenging and rewarding career opportunity in a dynamic, fast-paced, and growing company, we invite you to apply.

Job Type: Full-time (9:30 18:30); from Monday to Friday.

Location: 18- 20 B4 Street, An Khanh Ward, Thu Duc City, Ho Chi Minh City

ASSOCIATE PLANNING MANAGER

Were seeking an Associate Planning Manager to lead the social approach development for a market-leading beer brand, turning consumer/channel insights into clear social narratives and executable plans. You will own a sub-category social plan end-to-end, drive annual innovation initiatives, and ensure rigorous campaign tracking and reporting.

Job Description

• Proven ability to develop and manage social channel plans, including independently owning and running a sub-category plan for a beer brand.
• Strong experience in social initiatives development, with the ability to identify opportunities and propose new approaches.
• Demonstrated ability to launch annual initiatives that enhance current social effectiveness and set the foundation for growth in the long term..
• Skilled in campaign management and tracking, with the ability to generate bi-weekly reviews and deliver precise, insightful monthly reports that support campaign optimization.
• Excellent analytical mindset, capable of turning data into actionable insights for enhancing campaign performance.
• Strong collaboration skills to work across departments and ensure strategies are executed on time and in full (OTIF).

Requirements:

• Bachelors degree in Marketing, Data Analytics, Advertising, or related field.
• 4+ years of experience in Branding & Data Intelligence; at least 1 year in team or people management.
• Strong expertise in Data Analytics, Consumer Insights, and Social Media Planning.
• Excellent communication skills with the ability to simplify complex inputs into clear strategies.
• Fluent in English, demonstrated by IELTS 7.0+ or an equivalent test.
• Detail-oriented, respectful, and a humble listener with strong critical thinking.
• Passion for brand-building, digital culture, and social platforms.
• Familiarity with beer or FMCG categories is a strong plus.

Benefits

Working in a dynamic and friendly environment. Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:

• From 13+ annual leave per year;
• 13th-month salary;
• Year-end bonus based on performance and business result;
• Salary reviews annually;
• Annual health check;
• Social insurance, health insurance, and unemployment insurance (Vietnamese Law);
• Insurance benefits package (Bao Viet Care);
• Outbound company trip;
• Participate in the companys training programs, and a self-studying program (supported by the company).

Application

• Send your CV or Portfolio directly via email: [Confidential Information] (in case this job post is paused)
• Email subject: [Position] Full name