Assistant Manager, Product Proposition

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves more than 38 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

FWD Vietnam was established in 2016 and is a member of FWD Group. For more information, please visit www.fwd.com.vn

The Product Propositions Assistant Manager develops customer-led propositions and drives product launches that meet both customer and distribution needs—while ensuring strong market competitiveness.

This role goes beyond product development. It is about creating propositions that truly resonate with customers and stand out in the market. The ideal candidate brings a strong consumer-centric mindset, takes ownership in driving initiatives, influences stakeholders effectively, and demonstrates creativity, innovation.

THE JOB:

• Implement customer/market research and conduct distribution surveys to understand insights on the demand of customers/distribution and validate proposition concepts/design.
• Lead product proposition design process: collaborating with internal & external stakeholders to ensuring the propositions are unique and relevant for customers, distribution channels & company strategy, product are approved by Product Management Committee.
• Lead integrated product launch plan: developing training materials & conduct training to trainers, developing product story & design product collaterals, integrating product launch plan with distribution & MKT.
• Strengthen product marketability and relevancy through positioning/packaging, product customization for channels, product promotions, added-value services.
• Conduct post-launch product reviews to further analyze customer/distribution satisfaction, market competitiveness, identify areas for product improvement.
• Proactively address multiple product requests from channels and partners on a timely basis.
• Conduct comprehensive market research to identify opportunities for new product offerings and enhancements.
• Other tasks as assigned by line manager.

THE PERSON:

• University Degree in a business-related discipline
• At least 3 years working experience in product development, product marketing for financial service industry or similar experiences in a well-known research organization
• An excellent communicator, both verbally and in writing
• Innovative and willing to explore new things
• Able to work well with a wide range of people from different parts of the business
• Energetic and passionate about their product speciality
• Able to work well under pressure
• Fluently in speaking and writing English and Vietnamese
• Excellent verbal and written communication skills
• Strong interpersonal and teamwork skills
• Proven ability to influence cross-functional teams and external partners
• Strong organizational and project/time management skills
• Solid problem-solving capabilities
• Strong analytical skills with the ability to interpret data and work effectively with numbers
• Understanding life insurance operations and technical concepts is an advantage.