Assistant Manager - Consumer and Marketing Insights

KEY RESPONSIBILITIES

1. Data Synthesis & Performance Tracking: Monitor monthly brand health and business performance using Retail Audit data (e.g., NielsenIQ) and internal sales metrics to identify growth gaps.
2. Business & Portfolio Insights: Gather & provide consumer, shopper and marketing insights from market research studies in order to provide accurate and timely information to aid strategic, portfolio and operational development & decisions.
3. Consumer Research Management: Lead end-to-end planning, design & execution of qualitative and quantitative studies
4. Analysis & Reporting: Analyze results; and write reports and recommendations so that senior managers can evaluate alternatives against the organization's business objectives.
5. Agency Management: Work with Manager to manage relationships with research agencies (Kantar, Ipsos, etc.) to ensure high-quality delivery, cost-effective methodologies, and actionable reporting.
6. Market Intelligence: Conduct regular market visits and competitor audits to stay ahead of regional trends and competitive pricing shifts
7. Understanding and use of AI to turn data into insights

Job Requirements

1) University Graduate in Marketing/Business, Economics or equivalents

2) 3-5+ years working in consumer insights (3 years in market research agency + 2+ years in client side) or business intelligence within a multinational local or international FMCG environment (Preferably Beverage/Beer/Alcohol)

3) - Technical Savvy – experience with modern insight tools (using AI in work: prompting, build Dashboard on Power BI)

4) Good Computer skills (Word, Excel, Powerpoint, Email,...)

5) Self-motivation; high-responsibility

6) Logical Thinking

7) Analytical Rigor: Proficient in synthesizing diverse data sources into a single, cohesive story (data story telling: case study of reporting, comment được dữ liệu)

8) Open minded & Ability to work in cross functional teams

9) Ability to standardize workflow to manage and prioritize workload (build dashboard to report with line manager)

10) Good English skills