Company Description

Parsley Company, founded by the creator of www.menstaysimplicity.com, is a cosmetics startup driven by innovation and purpose. We specialize in developing personal care solutions that emphasize practicality, satisfaction, and simplicity for modern consumers. At Parsley Company, our mission is to provide high-quality products that meet the everyday needs of our customers, ensuring an effortless and enjoyable experience.

Job Description:

Brand Development (20%)

Support the Brand Manager in developing short and long-term brand strategies for current brand and building new sub-brand to growth the master brand
Monitor brand performance index such as brand awareness, brand equity, brand health check & market share
Propose initiatives to strengthen brand identity and ensure brand consistency across channels
Conduct market research, consumer connection, focus group and online competitors analysis to identify Issue & Opportunity (I&O) for business growth opportunities.
New Product Development (30%)
Collaborate with cross-functional teams (R&D, Design) to develop product concepts, formulation, packaging design
Conduct consumer research to identify needs, insights, and product direction
Prepare product briefs, coordinate concept testing, and manage development timelines
Track cost efficiency and ensure progress within approved budgets.

New Product Launching (20%)

Lead and coordinate new product launch campaign, including timeline, budget, launch plan and stakeholder management
Work closely with Digital, Trade, Creative, Social & PR, Ecom & Customer Development Team to ensure seamless execution
Monitor post-launch performance: sales, distribution, communication effectiveness, and consumer feedback
Prepare post-launch evaluations, identify learnings, and propose improvement plans for future launches & products.

Marcom & IMC Management (20%)

Lead the strategic planning and execution of integrated marketing communication (IMC) campaigns with internal teams and external agencies
Manage key visual, brand content, and brand assets across all touchpoints (Digital, Influencer, POSM, PR, etc.); able to lead both ATL & BTL activities
Track campaign KPIs and provide insights to optimize performance and ROI
Manage P&L, ensure all marketing activities align with brand positioning and business objectives.

Others (10%)

Support ad-hoc marketing or cross-functional projects
Manage budget tracking, reporting, and preparation of proposals or presentations
Other tasks are required flexibly according to the Marketing Department & Business requirement if any.

2. Our AWESOME candidate will be

Bachelor's degree in marketing, Business Administration, or related fields
2+ years of experience in Marketing, Brand Management, or Product Management
Best fit for applicants from FMCG, Skincare & Personal Care but not limited to candidates from other brand industry backgrounds or agency
Strong analytical skills, project management, and cross-functional collaboration skills
Love building a brand that consumers will be happy
Be able to draft and execute a plan from end to end
Can-do attitude to solve the problem & lead the changes
Be potential to lead and being a team player.

3. COMPETITIVE Benefits

Competitive salary, negotiable based on experience and skills, with performance bonus and 13th-month salary
Participation in social insurance and annual health check-up programs
Opportunities for career growth through regular performance evaluations
Participation in team building and team-bonding activities
Employee product discounts (Men Stay Simplicity) and other internal benefits

Assistant Brand Manager